Chief Marketer Staff, Author at Chief Marketer

Toyota Lures BASS Sponsorship

Bass Anglers Sportsman Society, the world’s largest fishing organization, and Toyota have announced a strategic marketing alliance and sponsorship agreement that will make Toyota the official exclusive truck of both the organization and the CITGO …

Fleetwood RV Launches Endless Summer Party Package

Fleetwood RV has launched its “Endless Summer Party Package” promotion, offering customers an outdoor package worth $500 upon purchase of select 2002, 2003 and 2004 travel trailer and fifth-wheel models through August 31. The package includes a Weber …

Kerry Takes Yale Field, But Bush Wins Bobblection

WEST HAVEN, CT—If the voters at Yale Field had their way, Democratic presidential candidate John Kerry would be in the White House come January. But in the first-ever mock election held simultaneous at seven minor-league ballparks around the nation, …

Agencies

Starz Wants Viewers to Put On Their Dancing Shoes

In celebration of the upcoming Miramax Film, Shall We Dance?, Starz is launching a sweepstakes that will send one winner waltzing down the red carpet to the movie premiere. From now through Sept. 19, viewers can log on to www.starz.com to compete and …

Agencies

Newcastle Brown Ale Sweeps Offers Winner Two Grand Prizes

Newcastle Brown Ale has announced a nationwide fall sweepstakes, Best of Both Worlds, that will offer one winner two grand-prize trips, including Super Bowl weekend trip in Las Vegas with three friends and a Valentine’s Day trip for two to the British …

Back-to-School Budgets Up 7%

Parents will spend an average $483.28 on back-to-school shopping for each child, up 7% from 2003, reports the National Retail Federation. Total back-to-school spending for kindergarten through 12th grade is expected to reach $14.79 billion in the U.S. …

Prince Named Official Racquet of Movie

In its first-ever movie tie-in, Prince Sports, Inc. has partnered with Universal Pictures to promote its upcoming film, Wimbledon. Prince will be an official racquet of Wimbledon, the movie and will offer up a national online sweepstakes for a lucky …