Chief Marketer Staff

• Anheuser-Busch Nabs Naming-Rights Deal

  Anheuser-Busch announced yesterday that is has extended its long-term marketing agreement with the Major League Baseball St. Louis Cardinals for another 20 years, and has added naming rights to the team’s new stadium, which opens in 2006. Terms of the …

• Kraft, P&G Serve More Coffee

  Kraft Foods and Starbucks Coffee Co. will expand their partnership with three new distribution channels and six new varieties of beans. Kraft has begun distributing Starbucks beans in drugstores, natural food stores and military bases. Northfield, …

• Citi Launches New Loyalty Rewards Program

  Citi Cards has launched the ThankYou Redemptions Network, a loyalty program designed to reward their members more quickly and with a wider variety of flexible redemption options. According to a report in the Colloquy newsletter from Frequency Marketing, …

• Letters to the Editor

  : I’m guessing you made these up, in that I’ve never heard of any of them.

• Live from eTail 2004: The Importance of Good E-Commerce Partnerships

  The growth of e-commerce over the past several years has magnified the importance of choosing the right technology partner for retailers.

• FCC to Set Up Wireless Do Not Spam List

  The Federal Communications Commission will set up a list to ban unsolicited commercial messages on their wireless phones and pagers. The action implements

• Bosch Power Tools Taps Draft Chicago Office

  Bosch Power Tools has tapped the Chicago office of Draft to create a new direct marketing and promotion campaign. The budget was not disclosed. “We’re

• Rapp Collins Names Davis Managing Director in Dallas

  Rapp Collins Worldwide has named Cindy Davis to the new position of managing director for its Dallas office. Davis brings more than 20 years of marketing

• America Online Acquires Mailbocks

  America Online Inc. has acquired Mailbocks Inc., an e-mail service that specializes in spam-free service, according to the company. Terms of the deal

• List and Database News

  Guideposts Book Buyers General Reading Interest This file contains 106,935 last-12-month direct-mail-sourced buyers of inspirational and Christian books.