Chief Marketer Staff

• Conan Plans Late-Night Turn to DRTV

  The Aug. 12 edition of “Late Night With Conan O’Brien” will be an hour-long infomercial parody to hawk the DVD debuts of the show’s tenth anniversary

• Hanover’s Financial Reporting Questioned

  Hanover Direct Inc. has been given until Nov. 21, 2005 to comply with the listing requirements of the American Stock Exchange or face possible removal

• Comcast Settles Do-Not-Call Complaints

  Comcast Cable Communications Management LLC has agreed to pay $7,100 in civil penalties plus $500 in investigation costs to Pennsylvania to settle complaints

• Direct Response to the Shrink

  In what may be a first, a direct response television campaign promoting psychotherapy is being launched in the San Francisco Bay area, complete with the

• Data & Analytics

  Datagence Enhances Co-op Database

  The Consumer Intelligence Master File, a cooperative database operated by Datagence will be enhanced with lifestyle data from Equifax. The new data along

• Data Partners Introduces Telemarketing Hygiene Solution

  Data Partners has debuted Disconnect Removal Service to help marketers update their internal do not call lists to identify numbers that have been disconnected

• Talbots Projects 9% Rise in Catalog Sales

  Talbots has projected a 9% increase in catalog sales to $54.5 million for the second quarter ending July 31, compared to $50.2 million for the same quarter

• Shorts

  State Farm Insurance Companies has selected Draft Chicago to serve as its direct marketing agency of record for its property and casualty division. Draft

• Loose Cannon: My Platinum Membership is Pre-Tarnished

  Humorist Tom Lehrer once spoke about a letter he received that read

• Neiman Marcus July Revenue Rises 16.6%

  Neiman Marcus Group Inc. reported revenue of $218 million for the month ended July 31, up 16.6% over revenue of $187 million last year. For the quarter