Chief Marketer Staff, Author at Chief Marketer

Liberty Media Narrows Loss

Liberty Media Corp., reported a loss of $314 million for the second quarter, an improvement over a net loss of $464 million last year. The New York-based

Search Engine Spending to Mushroom: Jupiter

Spending on search engine marketing will nearly triple by 2009, according to Jupiter Research. The market for paid search is projected to grow 189% from

CADM Annual Meeting is Wednesday

The 49th annual meeting of the Chicago Association of Direct Marketing will be held Wednesday, Aug. 11, 11:30 a.m.-2 p.m. at The 410 Club in Chicago.

Scotts to Acquire Smith & Hawken

Scotts Co., the gardening supplies company, plans to acquire cataloger Smith & Hawken Ltd., for about $72 million, including the acquisition of about

Letters to the Editor

: Dear “Mr. Schultz”, Funny! And to think

New Products and Services

Advanced Matcher Transform: provides user-defined matching and consolidation functions for the company’s advanced data integration and analysis technology

Mail Stream: A Report on Incoming Direct Mail

Women’s apparel and accessories catalog Coldwater Creek Spirit makes a splash this summer with the mailing of a few oversized editions. In its two most recent promotions, Kiplinger’s Personal Finance joins a long line of mailers that have found ways to tweak a standard voucher.