Chief Marketer Staff

• Sex and the City Star to be Maybelline NY Spokesperson

  Maybelline New York has named Sex and the City star Kristin Davis as its new celebrity spokeswoman, describing her as refreshing and timeless. The star, nominated for her role as Charlotte York on the HBO hit series, will begin appearing this winter in …

• Prize Promos Rank 5th in Top Fraud Categories: FTC

  Nearly 25 million adults, or 11.2% of the adult population in the U.S., were victims of fraud in 2003, according to a survey conducted by the Federal Trade Commission. Prize promotions ranked 5th in the top 10 list of fraud categories with 1.8 million …

• WNBA’s Plans Include Olympic Gold

  NEW YORK—Though it will be on hiatus during the Summer Olympics, Women’s National Basketball Association commissioner Val Ackerman sees the break as a positive time for the league. “The fact that we have so many players who are going to be on the …

• MTV2 Targets Hip-Hop Listeners

  MTV is hoping to build the appeal of its sister network MTV2 among hip-hop listeners through a series of marketing initiatives, including the network’s first sponsorship of a film festival. The network is choosing to promote the MTV2 brand at events not …

• Got Phelps?

  Team USA Swimmer Michael Phelps’ got milk? ad will debut Thursday in USA Today. The Aug. 12 milk mustache ad will read: “Liquid Gold. 9 essential nutrients to make big waves. got milk?” Phelps joins other stand-out athletes who have represented the U.S. …

• Yahoo Picks Up Small Travel Firm

  Establishing itself as the most comprehensive Internet search service, Yahoo has purchased FareChase, a small online travel company to help broaden its Web search capabilities. New York-based FareChase provides tools for consumers and travel agents to …

• News Briefs

  TYSON FOODS: will be an associate sponsor of the 2004 T.J. Maxx Tour of Gymnastics Champions. The company said it would gain cross-promotion opportunities, broadcast commercial inventory and signage benefits, identification as an Official Sponsor of USA …

• USDA Earmarks $9 Million for Produce Promotion

  The U.S. Department of Agriculture this fall begins a $9 million campaign promoting fruits and vegetables to school kids in 10 states. USDA and the National 5-A-Day Partnership will provide materials for select schools in Arizona, Indiana, Iowa, …

• Agencies

  Kids WB! Brings Fall Shows to Theme Parks

  Warner Bros.’ Kids WB! last week kicked off a five-city theme park tour to showcase its fall line-up of shows. The Kids WB! Crash the Backlot Tour travels to Six Flags parks with a screening room to preview new shows, including The Batman; a sound …

• FedEx Will Purchase Consolidator Parcel Direct

  In a deal that will give Federal Express 80 more catalog parcel shipping customers and the opportunity to one-up rival United Parcel Service