Chief Marketer Staff, Author at Chief Marketer

Providian and Visa Dangle NASCAR Trip

Providian is dangling a weekend of VIP access to a November NASCAR race in Arizona through a Visa buy-and-play sweepstakes promotion. Providian Visa cardholders making a purchase before Sept. 15 are automatically entered to win. The NASCAR 2004 Checker …

Agencies

Yu-Gi-Oh to Star in Burger King Kids Meals

This fall kids can get their hands on Yu-Gi-Oh premiums at Burger King restaurants following the August release of the new feature film Yu-Gi-Oh The Movie. Twenty different pyramid-shaped puzzles will be packed in the meals that when taken apart revel a …

Search Engine Spending to Mushroom: Jupiter

Direct Newsline—Spending on search engine marketing will nearly triple by 2009, according to JupiterResearch. The market for paid search is projected to grow 189%, from $1.9 billion in 2003 to $5.5 billion in 2009. The sharp rise in the cost-per-click …

Sesame Workshop Names Director of International Marketing

Sesame Workshop has hired Debra Regan as director of international marketing, global consumer products and international TV distribution for the non-profit educational organization. Regan had been director of strategic alliances for Toys “R” Us, Inc. …

News Briefs

STRAWBERRY SHORTCAKE: is nearing $500 million in worldwide retail sales, doubling last year’s launch sales of $220 million. The retro character boasts over 320 worldwide licensees, including Bandai America, Penguin Putnam and Fox Home Entertainment. The …

Scholastic Casts $1 Million Spell for Harry Potter

In celebration of the release of the paperback edition of J.K. Rowling’s fifth Harry Potter novel, Harry Potter and the Order of the Phoenix, Scholastic is putting a $1 million marketing push behind the book. A marketing campaign supports the Aug. 10 …

Kmart, Home Depot Refine Sales Agreement

Kmart Holding Corp. and The Home Depot have narrowed down the number of stores Home Depot will buy from Kmart this fall. Kmart will sell 13 to 19 stores to Home Depot for $173 million to $288.5 million, fewer than the 24 stores originally planned when …