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Chief Marketer Staff

  • Coldwater Creek to Use Scene7Õs ÒDo-It-Yourself’Ó eCatalog

    Coldwater Creek Inc. is utilizing Novato, CA-based Scene7

  • FTC Chairman Thompson Resigns

    The Federal Trade Commission announced yesterday that Commissioner Mozelle W. Thompson submitted his resignation Aug. 6, and will be effective at the

  • Ann Taylor Unveils 50th Anniversary Clothing

    Ann Taylor, a New York-based specialty apparel retailer, recently debuted its 50th anniversary collection in a new multimedia campaign featuring 50 famous

  • ARAMARK Reports Third Quarter Growth in Sales, Improved Earnings

    ARAMARK Corp., a provider of managed services, is reporting sales of $2.6 billion for its third quarter ended July 2, 2004, an 11% increase compared with

  • Agencies

    Tyson Powers Up $75 Million Campaign

    Tyson Foods hypes protein in a $75 million marketing campaign themed Powered by Tyson.

  • Boodle, Citigroup Coin New Ad Medium

    Online coupon company Consumer Networks will put stickers on 16,000 quarters to tout its Boodle coupons. The quarters will turn up in Minneapolis vending machine change dispensers, pay phones and on the street later this month as part of a local …

  • Scotts to Buy Smith & Hawken for $72 Million

    The Scotts Co. will buy gardening catalog and retailer Smith & Hawken for $72 million. Scotts will expand Smith & Hawken beyond its 56 retail stores, store-within-a-store departments in garden centers and catalogs. Its 2004 sales are projected at $145 …

  • Agencies

    CC Restarts Hidden Case Promotion

    Canadian Club Whisky is reviving a promotion next month that will have consumers searching for hidden cases of the spirits, a quest that ends with an all-expense paid trip to the company’s distillery in Canada and a pocket full of cash. The hunt begins …

  • Agencies

    U.S. Open Kickoff Party Nets Five New Sponsors

    Tennis Magazine has attracted five new sponsors to its U.S. Open kickoff event held later this month in New York City. Balance Bars, Celebrex, Chrysler, Fidelity Investments and 7-UP PLUS will join Evian and Michelob Ultra as primary sponsors of the …

  • Vassarette Targets Latinas with 2.5 Million Coupons

    For the first time in the company’s history, Vassarette Intimates is reaching out directly to Latina females, reaching 2.5 million Hispanic households this September through the Carmen’s Cupones y Consejos (Carmen’s Coupons, Tips and Advice). Direct …