Chief Marketer Staff

• Lions Gate Names President of Worldwide Marketing

  Lions Gate Entertainment has named marketing veteran John Hegeman president-worldwide marketing, effective immediately. Hegeman will be in charge of marketing Lions Gate’s feature films in North America, as well as coordinating theatrical marketing …

• News Briefs

  CANDIE’S, INC.: signed two new license agreements under its Bongo label. The first agreement for junior and plus size tops and sweaters is with One Step Up Apparel Group and the second is with Soho Fashion, Ltd. for women’s and junior’s outerwear. One …

• NJ Postal Facility to Get Biohazard Detection System

  Mail processing equipment at an Eatontown, NJ postal processing facility will be equipped with a biohazard detection system that will sound an alarm if

• DM Industry Anticipates Strong Upcoming Quarter: Study

  While net profitability is up, revenue against original projections are down slightly across all three direct marketing segments — users, agencies and

• Mokrynski Accepts List Leader Award

  Don Mokrynski, founder of Mokrynski & Associates, gave as good as he got tonight during his induction as the Direct Marketing Association’s List Leader

• List and Database News

  Hispanic Residential Telephone Database This database provides direct marketers with 136,713 Hispanic consumers who have recently connected to new home

• FTC Chairman Thompson Resigns

  The Federal Trade Commission announced yesterday that Commissioner Mozelle W. Thompson submitted his resignation Aug. 6, and will be effective at the

• Ann Taylor Unveils 50th Anniversary Clothing

  Ann Taylor, a New York-based specialty apparel retailer, recently debuted its 50th anniversary collection in a new multimedia campaign featuring 50 famous

• ARAMARK Reports Third Quarter Growth in Sales, Improved Earnings

  ARAMARK Corp., a provider of managed services, is reporting sales of $2.6 billion for its third quarter ended July 2, 2004, an 11% increase compared with

• Coldwater Creek to Use Scene7Õs ÒDo-It-Yourself’Ó eCatalog

  Coldwater Creek Inc. is utilizing Novato, CA-based Scene7