Author

Chief Marketer Staff

  • Teens in Control of Consumer Electronics Purchases

    Students looking to buy consumer electronics say they are the ones in control of the budget and brand-buying decisions, according to an online survey of 300 junior and senior high school students conducted by InsightExpress. “Students are more educated …

  • News Briefs

    RAPP COLLINS WORLDWIDE: New York City, promoted three senior staffers: Matthew Hafkin becomes chief financial officer; he had been VP-finance. Hafkin replaces Robert Horvath, who takes the new post of president-direct marketing. Steve Rodems becomes …

  • Agencies

    Scholastic Runs Trans-Atlantic Contest

    Publisher Scholastic will run a trans-Atlantic essay contest as part of the $350,000 marketing campaign for its kids’ trilogy Children of the Lamp, debuting this fall. The U.S and U.K. multi-discipline campaign centers on a “Three Wishes for the World” …

  • FTC Holds List Firms Accountable for Telemarketing Scripts

    Three list companies that allegedly violated the Federal Trade Commission’s Telemarketing Sales Rule (TSR) have settled with the agency, agreeing to pay

  • Growth and Consolidation Heat Up M&A Activity

    The direct marketing industry generated $14.1 billion in merger and acquisitions activity during the first half of 2004, representing 275 transactions,

  • Staples Direct Income Lags Overall Company Growth

    Staples Inc. recorded $3.09 billion in sales during its second quarter, up from $2.83 billion a year earlier. The Framingham, MA-based office supplies

  • Talbots to Buy Back Stock

    The Talbots Inc. will repurchase up to $50 million of its outstanding common stock. The decision by its board of directors comes on the heels of another

  • Letters to the Editor

    : The DMA is a self-serving market-driven marketing company first and foremost.

  • Agencies

    Nivea Introduces Moisturizing Cream with $1 Million Campaign

    Nivea is using a sweepstakes and millions of samples as part of an integrated campaign to promote its newest introduction into the skincare category, Nivea Soft, in a $1 million spend. This month, a three-month sampling campaign will put 3.1 million …

  • New Jersey Tourism Yanks McGreevey Ads

    New Jersey’s Travel & Tourism division confirmed Friday that it will pull television ads featuring Gov. James McGreevey and his family. The governor, who resigned Thursday after two years in office, stated that he is a “gay American” and that he had an …