Chief Marketer Staff

• P.S., I Love You

  Read almost any book on direct mail and it will tell you that every letter you send out should have a P.S. Why do the experts love the P.S.? Is what they

• Applied Info Group Awarded Bookspan’s Database Migration and Consolidation Project

  In a move to upgrade its data properties under one service bureau roof, Bookspan has consolidated its Bookspan Garden City, Bookspan NY, and Doubleday

• Mills Malls, Coca-Cola Tout Music Downloads

  Mall manager The Mills Corp. and Coca-Cola Co. this week broke a back-to-school promo offering music downloads. The Here’s the Download on Back-to-School campaign gives 10 free song downloads to shoppers who spend $150 in one day at a Mills’ mall. …

• Agencies

  Silk Goes Guerrilla to Sample New Smoothie

  Representatives were at the ready at organic-oriented supermarkets this month, handing out thousands of samples of Silk live!, a new soy smoothie by Silk. Consumers at Wild Oats and Whole Foods markets around the country will get to taste the new …

• Agencies

  Xiaolin Toys Latest Premium in Subway Kids’ Paks

  Subway has introduced new premiums for its Kids’ Paks, four toys based on the TV show Xiaolin Showdown, set to premiere its second season next month. The toys—Bot Trainer, Dojo Squirter, Dragon Toss and Kimiko Copter—became available Monday and will run …

• SEC May Bring Action Against Tyson

  The U.S. Securities and Exchange Commission has notified Tyson Foods, Inc. that it may bring a civil action against the company for failing to properly disclose $1.7 million in payments to its former senior chairman Don Tyson, the company said. The …

• Heyer Departs Coke at Month’s End

  Coca-Cola Co. has confirmed that president and COO Steven J. Heyer will leave the company Sept. 1. The eight executives reporting to Heyer will report directly to CEO E. Neville Isdell the company reported on its internal Web site, a company employee …

• Estée Lauder 4Q Income Climbs 51%

  Estée Lauder has reported a 51% jump in fourth quarter income bolstered by new product sales and an improving U.S. retail market. Income rose to $71.1 million, compared to $47.2 million one year ago. Sales rose to $1.4 billion, up 15% from $1.22 …

• Agencies

  Duff Challenge Golf Tournament Attracts Amateurs

  Dunkin’ Donuts is sponsoring the 2004 Duff Challenge, amateur one-day, two-player regional events, underway at more than 80 public golf courses across the United States. The events are open to any amateur player with a handicap index between 7.0 and …

• Millsport Joins the Marketing Arm

  Millsport and the Marketing Arm, two Omnicom-owned sports marketing companies, have joined operations. The Millsport brand name will be retained, and it will run as a division of The Marketing Arm. The two entities are combining strengths and a common …