Chief Marketer Staff

• List and Database News

  Unix/Linux Web Server Operating System Users This file contains 628,864 users of these systems taken from corporate Web sites. Selections: Company size,

• Casual Male Acquires Rochester Big & Tall for $15 Million

  Casual Male Retail Group Inc has signed an agreement to acquire Rochester Big & Tall Clothing Inc. for $15 million in cash and the assumption about $5

• Pork Board Taps Richards Group for $10 Million Campaign

  The National Pork Board has awarded its estimated $10 million account to The Richards Group in Dallas, with ads slated to break in March 2005. The board may repurpose its long-running tagline “Pork. The other white meat.” “We’re starting from the ground …

• Hershey Buys Mexican Candymaker

  Hershey Mexico will buy Mexican confectioner Grupo Lorena, whose Pelon Pelo Rico brand leads the spicy candy market. The Hershey Foods Corp. division expects Grupo Lorena’s popular kids brands to complement Hershey’s own adult brands, and its retail …

• Agencies

  NBC and AT&T Wireless Offer Olympic Content

  NBC Olympics and AT&T Wireless are offering customers an extensive collection of Olympic Games content on mobile devices in the U.S. Highlights of the wireless program include on-air text message polling, video highlight clips, mobile access to …

• Agencies

  ’61 Olds Used as Bait to Catch Yahoo! Customers

  A 1961 Oldsmobile, tricked out as part of a Labor Day Yahoo! Mobile promotion, is far from the stuffy images brought to mind by your grandfather’s Oldsmobile. This vehicle has been outfitted with the latest technology, including a Kenwood stereo, DVD …

• Agencies

  Stay Tuned: Viewer Earns World Record in NBC Promo

  Terrye Jackson will take a very long, well-deserved nap. She broke the Guinness World Record for consecutive television watching in an NBC promotion to drive viewers for its Olympic coverage. Jackson was one of 22 contestants who qualified for the …

• Agencies

  NFL Shifts Kickoff Focus Back to Football

  Even before Janet Jackson’s infamous “wardrobe malfunction,” the National Football League had decided to make its entertainment events more football oriented, starting with this season’s NFL Opening Kickoff special. The league said it would control all …

• Cash Rebates Losing Steam in Car Purchase Decisions: Study

  Incentives and rebates are losing their umpf when it comes to influencing consumer decisions when buying a new car. While the average size of the cash rebates and incentives and the percentage of customers receiving them have both grown 10% …

• Student Spending Up, But Staggered

  College freshmen will spend an average of $1,200 on school supplies as they head off to campus this fall. More than half ($760) is earmarked for electronics, according to the National Retail Federation’s Back-to-College Consumer Intentions and Actions …