Chief Marketer Staff

• Short Cuts

  Fort Lauderdale, FL-based Precision Marketing has appointed Jose M.
  Miranda vice president of Latin American and Caribbean operations.

• LETTERS TO THE EDITOR

  You’re spot on! The DMA website is in dire need of help…actually a
  total overhaul!

• LIST AND DATABASE NEWS

  The Business Network (BEN) e-mail file offering more than 5 million
  records has been launched. It was assembled with data from more than 420
  response list sources, including subscribers, conference attendees and
  other buyers.

• Loose Cannon: No-Fly Follies, The Database Way!

  Readers suspecting the Democratic Party is really a claque of subversives were treated to a mountain of evidence last week. Not only was Massachusetts Senator Edward M. Kennedy outed as being on a government

• Letters to the Editor

  (Re: Loose Cannon: A “Dear John” Letter, Direct Newsline, August 16, 2004):

  You’re spot on! The DMA website is in dire need of help…actually a total overhaul!

• Bombay Company Losses Widen

  The Bombay Co. Inc. reported a net loss of $6.3 million for the second quarter was $6.3 million, compared to a net loss of $800,000 last year. The cataloger

• Political Direct Mail Spend to Hit $808MM in 2004: Report

  Not only will political spending on communications reach an all-time high in 2004, the number of media outlets used by political organizations will be

• ALC of New York Forms Insert Media Business

  ALC of New York, LLC has created of a new business unit, I-Media, which will concentrate on package insert programs, blow-ins, ride-alongs and other alternative

• Digital River Launches Web Site for Toshiba

  Digital River, Inc. has signed an agreement with Toshiba’s digital products division to launch a co-branded online store to market and resell thousands

• Short Cuts

  iMergent Inc., an Orem, UT provider of e-commerce software for small businesses, has been granted a new two year, $5 million line of credit with Bank