Chief Marketer Staff, Author at Chief Marketer

Virgin Mobile Sponsors MTV Video Music Awards

Positioning itself as hip and in tune with today’s youth, Virgin Mobile is sponsoring this year’s MTV Video Music Awards (VMAs) as part of its month-long For the Love of Music celebration. Virgin Mobile has designed a rehab van that will make its way …

Agencies

MGM Puts Fans into Video Game

MGM Consumer Products has launched a new sweepstakes in support of the Stargate SG-1 videogame that gives a gamer the chance to appear as a character in the new game. Participants may register at www.mgm.com/contest.do between Aug. 24 and Sept. 24 to be …

Speedo Gets FINA Deal

Speedo International has formed a four-year sponsorship agreement with FINA, the International Federation of Swimming, the company said during the Olympic Games. The partnership will start at the 2004 FINA World Swimming Championships in Indianapolis in …

Agencies

General Foods Uses Contest to Debut Low-Fat Hot Beverages

General Foods International has launched an essay contest in honor of National Women’s Friendship Day next month and to coincide with the relaunch of its sugar free, low fat flavors of hot beverages. This marks the brand’s first essay contest, which …

Agencies

1800CheapSeats Launches Re-branding Sweepstakes

Touting its updated look, 1800CheapSeats has taken to the streets of America with a sweepstakes. Thirty Toyota-built Scion xB’s wrapped with the new 1800CheapSeats logo and graphics are being deployed by Street Teams in 16 markets throughout the month. …

Contrary to Popular Belief, College Students are not Poor: Study

College students head to campus this month with $122 billion in spending power, including $24 billion in discretionary spending. These 18- to 24-year-olds are found to be savvy, capable and influential consumers, with one in eight (13%) considering …

PromoShop Hires Levitt as VP-Sales

Promotional products company PromoShop has named Bob Levitt as VP-sales. The position takes effect Sept. 1. Levitt’s responsibilities will be to grow the company’s consumer premium division, start-up a licensing division, manage a group of existing …

PPAI Members Send Donations to Florida Disaster Areas

Members of the Promotional Products Association have sent “several truckloads” of merchandise to hard hit areas in Florida following the devastation caused by hurricane Charley. The association contacted members to ask for help in donating products that …

News Briefs

3M: will create “The World’s Largest Pink Ribbon” out of Post-it Super Sticky Notes as part of a fund raising campaign for breast cancer awareness. The 70-foot tall ribbon will be unveiled in New York’s Times Square the first week of Breast Cancer …

Cataloger Settles Unfair Trade Charges With Pennsylvania AG

Taylor Gifts Inc. has agreed to pay $25,000 in penalties and investigation costs, and to reform its business practices.