Chief Marketer Staff

• Agencies

  Donald Trump Introduces Namesake Board Game

  Donald Trump: The hit show, the girls, the hair, the tower and now the board game. Hasbro Games is introducing Trump the Game, a high-stakes board game, where the winner can make millions of dollars. To kick off the launch, last week, fans crowed into …

• Agencies

  Taco Bell Mobilizes in English y En Español

  Targeting both its English- and Spanish-speaking consumers, Taco Bell has taken it to the road this month touting its late night hours and exclusive new Mountain Dew Baja Blast beverage. Taco Bell’s bilingual Beetles are hitting the streets During the …

• Agencies

  Stars of Fox’s Quintuplets Appear at Local Malls

  In support of Fox’s hit show Quintuplets, the five stars will travel to local malls to meet and interact with fans. Fox’s Quintuplets embark on a mall tour In each city, Quintuplets fans will have the opportunity to meet the show’s co-stars: Jake …

• Carolans Irish Cream Gets Cash and a New Look

  The makers of Carolans Irish Cream have increased marketing spending by 25% and redesigned the packaging to give the liqueur a new look and build market share. Carolans gets a new look Carolans, the second-largest Irish cream liqueur brand behind …

• Agencies

  Tanger Outlets Partners with DreamWorks for Shark Tale Promo

  Tanger outlet centers has partnered with DreamWorks in support of the studio’s upcoming animated movie release Shark Tale. Tanger shoppers can enter to win Shark Tale sweeps Tanger will give visitors to www.tangeroutlet.com the chance to hook some …

• FTC Settles with Rebate Scammers

  A court order has been issued against two New York-based individuals settling Federal Trade Commission allegations that they ran a company that took millions of dollars by promising rebates to consumers that were never paid. Joel Granik and Joseph …

• GiftCertificates.com Lands 12 New Merchants

  GiftCertificates.com had added 12 merchants to its online product offerings. The new additions are: Hard Rock Café, Tony Roma’s, Stuart Anderson’s Black Angus/Cattle Co., Domino’s Pizza, Pier 1 Imports, REI, Northern Tool & Equipment Co., Rich’s-Macy’s, …

• News Briefs

  FOX: hired former FX marketing exec Chris Carlisle as executive VP-marketing Aug. 24, effective immediately. Carlisle has assumed direct oversight of all marketing efforts for the network. The post has been vacant since Fox cut Robert Mell loose late …

• Charlotte Bobcats Ink Coke

  Coca-Cola has been named the official soft drink provider for the NBA’s newest franchise, the Charlotte Bobcats. The multi-year agreement includes soft drink exclusivity, extensive marketing and promotional activities and family elements that include an …

• Church’s Chicken Expands Marketing Team

  Church’s Chicken has expanded its marketing team with three new hires. Connie Day has been named director-advertising and sales promotion; Andrew Christy in the new post of director-global marketing for Asia, the Middle East and South Africa; and Karen …