Chief Marketer Staff

• Mercury Revs Up Integrated Branding Campaign

  Ford Motor Company brand Mercury has debuted “New Doors Opened,” an integrated marketing effort to support the launch of six new products over four years.

  Nearly 25% of the budget for the effort will go towards digital and customer relationship events.

• FTC Files Charges on Real Estate Promotion

  The Federal Trade Commission has charged two companies and two individuals with making false and unsubstantiated earnings claims in the telemarketing and sale of a real estate opportunity program.

• Chico’s Posts Record Sales for Second Quarter

  Women’s clothing cataloger and retailer Chico’s FAS Inc. net sales for the second quarter ended July 31 increased 46.9% to a record $255 million from $173 million for the second quarter ended August 2, 2003.

• DM On Agenda at PIMA Symposium

  The Professional Insurance Marketing Association (PIMA) will hold its annual MarkeTTech SM Symposium from October 24-26, 2004 at the Hilton Alexandria Mark Center in Alexandria, VA.

• People in the News

  Melissa Payner-Gregor, president of Bluefly Inc., will assume the additional title of CEO at the New York-based online fashion retailer. Tim Dorgan has been named CEO of the J. Brown Agency and Vince Weiner was promoted to president of the company’s Stamford, CT office. MKTG Services, Newtown, PA, has appointed John Ahern as senior account executive of alternative media.

• List and Database News

  A listing of mailing list availabilities.

• Marketers of Flavored Cigarettes Under Fire

  The American Legacy Foundation and three other groups have called for the removal of flavored cigarettes from stores saying the tobacco industry is targeting minority youth with its products, a violation of the Master Settlement Agreement. Public health …

• Agencies

  Live from Pilot Pen: Michelob Cross Promotes Local Venues

  NEW HAVEN, CT—Michelob ULTRA capitalized this week on its sponsorship ties by cross promoting two events held within one hour of each other in Connecticut. Anne Worcester When the Professional Golf Association decided to move its Buick Championship …

• Agencies

  Live from Pilot Pen: SBC Tour Promotes Unified Services

  SBC is educating tennis fans about its all-for-one services this week with a mobile display unit at the Pilot Pen Tennis tournament held at Yale University. SBC’s 53-foot trailer allows consumers to try out segments of its bundled services, including …

• A Cow for a Cup at Dairy Queen

  Dairy Queen’s latest promotion is nothing to moo about—the QSR encouraged customers to bring a cow to any participating location for a free MooLatte, DQ’s new frozen blended coffee beverage. Cows from across the country visited DQ this week The …