Chief Marketer Staff

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Recently, the venerable general merchandise cataloger Lillian Vernon unveiled two prominent changes in its flagship book, with a redesigned logo and altered dimensions. In a recent 12″ x 9″ jumbo package, the Admiral Nimitz Foundation asks for support of the National Museum of the Pacific War to honor the heroism and sacrifice of the many soldiers who fought and died on the Pacific while serving America.

• Agencies

  Live From the U.S. Open: Serena Shows Off New Styles

  FLUSHING MEADOWS, NY—Tennis star and Nike pitch-person Serena Williams showed off the new tennis attire she designed for Nike at a pair of events that led up to the U.S. Open. Williams’ new line of on-the-court wear was unveiled at Niketown on Friday, …

• NFL & MBNA Launch Credit Card Rewards Program

  The NFL and MBNA America bank have launched a credit card program that allows consumers to earn NFL rewards when using the card. For each dollar spent on the MBNA NFL Extra Points credit card, fans earn one point redeemable for a range of rewards, …

• NBC Universal and Best Buy Premiere New Fall Shows

  As part of a cross-promotional campaign between Best Buy and NBC, consumers will receive a free DVD preview of NBC’s upcoming television season at 600 Best Buy locations nationwide. The promotion, now in stores, offers the NBC New Season Previews disc …

• Ex-Coke Employees Get Immunity in Tampering Case

  Federal investigators have granted immunity to at least two former Coca-Cola employees in exchange for testimony about how company officials rigged marketing tests at Burger King four years ago. Prosecutors are considering criminal charges in the case, …

• Quaker Foods Names Mary Dillon President

  PepsiCo Beverages & Foods has named Mary Dillon president of its Quaker Foods business units, effective immediately. Dillon succeeds Polly Kawalek, who announced her retirement last week. Dillon, 43, has been with the company for 25 years. Most …

• AMP Names VP-Sponsorship and Event Sales

  AMP Agency has promoted John Costello to VP-sponsorship and event sales, effective immediately. He will be responsible for the development of sponsorship properties and driving sales across all AMP properties, which include Spring Break ’05 Panama City, …

• News Briefs

  WARNER BROS. CONSUMER PRODUCTS: has partnered with Rocawear Clothing to create a signature Batman apparel collection. The line will hit stores in conjunction with the Summer 2005 release of Batman Begins. The collection incorporates modern street-wear …

• Second Trial Set for British DMA Awards Judge

  Southwart Crown Court in London will try an awards judge a second time on Dec. 20 for allegedly assaulting an art director during a brawl at an awards dinner hosted by Britain

• FTC Wins Settlements from Diet Supplement Marketers

  The Federal Trade Commission has reached financial settlements with two separate marketing groups charged with deceptive advertising practices.