Chief Marketer Staff
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Agencies
Reeling Them In
Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions
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2004 Salaries and Wages Warehousing
It’s one thing to wish for that million-dollar pay package, quite another to do a realistic appraisal of where you stand by comparing your salary with
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Rethinking Rewards
According to a study released earlier this year, the right incentive programs can boost performance among teams of employees by as much as 44%, and among
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Salary Survey
Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a
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Agencies
The Insert Media and the Message
Insert media package inserts, bind-ins, blow-ins, and the like have long been considered the ugly stepsister of prospecting methods. One reason may be
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Agencies
College Try
Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,
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Olympic Trio to Grace Wheaties Boxes
Wheaties unveiled three special-edition packages honoring Olympics record-breaking swimmer Michael Phelps, gymnastics champion Carly Patterson and sprinter Justin Gatlin on Monday in Athens. The 18-ounce packages will be available nationally beginning …
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Maker of Hostess Snacks Delays Filing Report, Again
Interstate Bakeries Corp., the maker of Hostess snack cakes and Wonder bread, missed another deadline for filing its annual report, fueling speculation about the company’s ability to continue as a going concern. On Monday, the company delayed filing the …