Chief Marketer Staff

• Face Value of Coupons Up 4.9%: Study

  Manufacturers offered more than $250 billion in coupons in 2003, resulting in $3 billion in savings to consumers, about the same as 2002. Total coupon spending by marketers, however, rose slightly last year to $7 billion from $6.8 billion, according to …

• Agencies

  Top Brands Join Festival for NFL Opening Kickoff

  The National Football League, along with numerous top name brands, will hold an interactive festival in Boston this month to promote its 2004 NFL Opening Kickoff. The NFL Kickoff Football Festival, to be held Sept. 4-6, aims to bring the thrill of the …

• Augusta National Welcomes Back Sponsors

  After canceling advertising two years ago, the Augusta National Golf Club and Masters Tournament is once again accepting sponsors. ExxonMobil, IBM and SBC Communications have signed as television sponsors of the 2005 event. After protests led by Martha …

• Agencies

  Cingular Wireless Targets High Schoolers

  Appealing to teens, Cingular Wireless has tied in with Universal Music Group artist Busted. The band is already hot on the European music charts and about to make its debut in the states. Schools across the country will compete for a private concert by …

• Agencies

  Black & Decker Teams With Boomer Esiason

  Black & Decker will let consumers match wits with former NFL quarterback Boomer Esiason is an online sweepstakes designed to promote the toolmaker’s new line of laser tools. Black & Decker’s Beat Boomer contest starts Sept. 14 at www.blackanddecker.com. …

• Agencies

  Kohl’s Premieres Radio Disney Apparel for Girls

  Radio Disney apparel is hitting the shelves of Kohl’s Department Stores just in time for back-to-school. A Kohl’s shopping sweepstakes kicks off the new line of tween threads this month. One Radio Disney listener and his or her family will have the …

• Agencies

  The Partridge Family Bus Rolls into Los Angeles

  VH1 will be rolling around the streets of Los Angeles in a replica of the Partridge Family bus this September to promote its upcoming series In Search of the Partridge Family. The bus will be making stops in Los Angeles from Sept. 3-5 to promote the …

• Russell Woodlief Dies at 83, Foundation Established

  Russell H. Woodlief, long involved with the promotional products industry, died Aug. 24 in his home town of Napa, CA, of myelodysplastic syndrome, the Promotional Products Association International said. He was 83. Woodlief had worked for 26 years for …

• J. Brown Agency Promotes Tim Dorgan to CEO

  J. Brown Agency has named Tim Dorgan CEO. He will continue to work from the Chicago office that he has headed since January 2003 when he joined the agency. The position took effect last Friday. In addition, Vince Weiner has been promoted to president. …

• Velocity Hires Head for Cingular Wireless Account

  Velocity Sports & Entertainment has named David Vinturella as VP-engagement manager of the Cingular Wireless account. The appointment took effect Aug. 8. He will oversee all aspects of the account including strategy development, property evaluation and …