Chief Marketer Staff
-
Agencies
Go Online. Order. Get Stuck
I’m a fan of eBags. I like their Web site, I like their printed catalog, I like their prices, and with some exceptions I’m about to mention I like their copy. I also like a marketing ploy that’s pure 21st century online salesmanship. Whenever a glowing …
-
-
Thin Ice?
The possibility of a lockout of players by National Hockey League franchise owners has current and potential sponsors skating on thin ice. Ask the 87-year-old
-
letters
Rod Taylor’s Backward Glance at P&G’s (infamous) Oxydol Circus generated fond recollections from the daughters of producer J.T. Hetzer. Dad was a showman
-
Agencies
Citigroup gives away cash
Citigroup touts its Women & Company membership program with a guerilla marketing cash giveaway in three markets this fall. Street teams in Chicago, Los
-
Satisfaction guaranteed
It’s highly probable that Leon Leonwood Bean would have ended his days as a partner in a small town men’s haberdashery were it not for his sore feet.
-
Agencies
DIRECT Listline
NEW LISTS Sync Magazine Ziff Davis Media Inc.’s Sync is a lifestyle magazine for men who are interested in technology, entertainment and sports. Eighty-three percent of subscribers are men, average age 31. They earn more than $72,000 a year. Selections: …
-
Agencies
Galls’ Export Practices Under Investigation
B-to-B marketer allegedly failed to obtain proper licenses
-
Agencies
Unbridled Horse Sense
Back in the day, segmenting horse racing fans was easy: The big winners took a cab home from the track and the losers used public transportation.
-