Chief Marketer Staff
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Agencies
Expectations and Reality Vary in Data Hygiene
When marketers decide to send a file out for data hygiene, they will get exactly what they ask for but what they ask for may not be what they wanted.
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Agencies
Small City Big ideas
It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.
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Agencies
Movie Matchmakers
This fall, Loews Cineplex is bringing the singles dating experience to its movie theaters in select cities across the country in hopes of livening up
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Rethinking Rewards
According to a study released earlier this year, the right incentive programs can boost performance among teams of employees by as much as 44%, and among
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Hit the Brakes on Price Breaks
Smart promotion marketers are always on the lookout for ways to apply key learnings between business channels. What you learn by moving cereal off of
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Agencies
Bodies in Motion
CONTINUING A FIVE-YEAR EFFORT to get kids active, VERB, the federally funded multimedia youth campaign, is hitting the road to engage tweens physically
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Agencies
Industry Anticipates Strong Third Quarter
While net profitability is up, revenue against original projections is down slightly across all three direct marketing segments users, agencies and suppliers
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Xtra
8/18 Mall manager The Mills Corp. and Coca-Cola Co. this week broke a back-to-school promo offering music downloads. The Here’s the Download on Back-to-School
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Agencies
Galls’ Export Practices Under Investigation
B-to-B marketer allegedly failed to obtain proper licenses