Chief Marketer Staff
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Agencies
Insuring Diversity
African Americans are one of the latest cultural groups that New York Life is reaching out to touch
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Agencies
TM Fraud Suit Resolved in CA
A settlement reached in a telemarketing fraud lawsuit requires two Largo, FL-based firms to pay a combined $1.4 million in restitution to more than 7,000 consumers, $275,000 in civil penalties and $175,000 in investigation and prosecution costs. The …
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Agencies
Unfortunately, We’ve Switched to CEM
Occasionally in these pages I comment about the schizophrenic approach American Express seems to take toward its cardholders. More and more, the once benevolent AmEx seems to have switched from CRM
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Agencies
Mercury Revs Up Integrated Branding Campaign
An integrated marketing campaign to support the launch of six new vehicles over four years will include Mercury’s most significant online efforts to date, according to the auto manufacturer.
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Sony Buys MGM for $2.85 Billion
A group headed by Sony Corp. of America has agreed to buy Metro-Goldwyn-Mayer (MGM) for about $2.85 billion in cash. The deal allows Sony access to MGM’s coveted and lucrative library of films for the booming DVD market and to move forward on its vision …
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Kraft Shops Breyers Yogurt
Kraft Foods is reportedly seeking to sell its Breyers Yogurt business and may put other non-core brands on the block. Kraft hired Citigroup to find buyers for the $118 million brand, according to news reports. Kraft launched Breyers Crème Saver …
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Oprah Gives Away 276 Pontiac G6s
Talk show host Oprah Winfrey and General Motors teamed up Monday to give every audience member a fully-loaded 2005 Pontiac G6. Audience members take a look at the Pontiac G6 The 276 lucky audience members will have the opportunity to customize their …
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Agencies
U.S. Women’s Soccer Team Hosting Golf Tournament
Members of the U.S. Women’s National Soccer Team will be hosting the first and only all-female golf tournament in December in California to celebrate women and raise funds for the Women’s Sports Foundation’s GoGirlGo! Initiative. Starbucks, United …