Chief Marketer Staff
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Agencies
The Goldwater Names
In 1964, after years of living on a near-starvation diet of names to mail to, Richard Viguerie accessed the file of Barry Goldwater’s $50 donors at the clerk’s office in the House of Representatives. Here, from his new book with David Franke,
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Agencies
Fall Preview
At some point in life, people start being less stirred up and more scared by presidential elections. The same is true, I now believe, of DMA fall conferences.
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Agencies
TM Fraud Suit Resolved in CA
A settlement reached in a telemarketing fraud lawsuit requires two Largo, FL-based firms to pay a combined $1.4 million in restitution to more than 7,000 consumers, $275,000 in civil penalties and $175,000 in investigation and prosecution costs. The …
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Agencies
Cataloger Settles Unfair Trade Charges With PA AG
Taylor Gifts agrees to pay $25,000 in penalties and costs
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Agencies
The Del Polito Letter: Under the Radar Screen
There should be no doubt that under Postmaster General Jack Potter’s leadership the U.S. Postal Service has learned how to spot and cut out some of its own fat. Potter’s USPS is much leaner than it’s been under any PMG before him. Part of all this …
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Agencies
News briefs / directmag.com
8/26 DIVERSIFIED ENTERTAINMENT INC. and direct marketing executive Joel Margulies launched The Margulies Agency, a full-service strategic marketing and branding company. In 1996, Margulies founded Transactional Marketing Partners, a relationship …
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Agencies
Growth, Consolidation Heat Up M&A Activity
Petsky Prunier report shows transactions up in first half of year