Chief Marketer Staff
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Agencies
The Del Polito Letter: Under the Radar Screen
There should be no doubt that under Postmaster General Jack Potter’s leadership the U.S. Postal Service has learned how to spot and cut out some of its own fat. Potter’s USPS is much leaner than it’s been under any PMG before him. Part of all this …
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Agencies
Otto Sells Travelocity Stake
Travelocity will purchase the 50% stake of Travelocity Europe owned by the Otto Group’s Otto Freizeit und Touristik GmbH. The transaction, which should be completed in the fourth quarter, is valued at $33 million. The deal will give Travelocity control …
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Agencies
Theoretically Speaking
Both sides of the brain have to be engaged to understand direct mail’s complexities
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Agencies
Dedicated or Shared?
How to decide whether your call center reps should work exclusively for you
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Agencies
Insuring Diversity
African Americans are one of the latest cultural groups that New York Life is reaching out to touch
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Agencies
TM Fraud Suit Resolved in CA
A settlement reached in a telemarketing fraud lawsuit requires two Largo, FL-based firms to pay a combined $1.4 million in restitution to more than 7,000 consumers, $275,000 in civil penalties and $175,000 in investigation and prosecution costs. The …
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