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Chief Marketer Staff

  • Agencies

    Ethics Report Includes 30 Detailed Cases

    DMA received 1,065 consumer complaints during first half of year

  • Agencies

    DIRECT Listline

    NEW LISTS Seventh Avenue Enhanced Swiss Colony Inc. has developed a 1.8 million-record master file and several buyer lists with data from the catalog titles it publishes. The master file combines data from the Seventh Avenue, Midnight Velvet, Ginny’s, …

  • Agencies

    THE DEL POLITO LETTER: USPS Could Benefit From Thinking Small

    In much of its past advertising and marketing, the U.S. Postal Service has done what many businesses do: It concentrated its time, energy and resources on harvesting what can be termed the ripest business fruit hanging from the lowest tree branches in the postal orchard.

  • Agencies

    Boosting Head Count

    Of all the immigrants who have landed on America’s shores, who could forget Malcolm Alexander, that humble Australian, who gave us the modern bobblehead

  • Match Point

    TENNIS FANS FROM ALL around the world flocked to Flushing, NY, last month for the season’s final stop on the Grand Slam circuit, the U.S. Open. Sponsors

  • Agencies

    Jupitermedia Corp. Takes Legal Action vs. eMarketer

    Online market research firm Jupitermedia Corp. has sent cease-and-desist letters to eMarketer Inc. claiming inducement to breach contract and infringement of its copyright and database rights in both France and the United Kingdom. Jupitermedia, of …

  • Agencies

    SLOWLY but Surely

    Insert media programs are growing, but not as quickly as some would like

  • Agencies

    PUSHING THE ENVELOPE: Pot Cluck

    And now, because absolutely no one demanded it, here’s an all-dancing, all-singing, all-celebrity edition of Pushing the Envelope.

  • Agencies

    ERA, NARC Team to Fight DR Scam Artists

    The Electronic Retailing Association and the National Advertising Review Council have launched a Web site where consumers can file complaints about infomercials and other direct response advertising.

  • Changing Channels

    Branded entertainment may be the hottest trend in TV since the introduction of the remote. But a warning to couch potatoes—these promotions will get you out of your seat and into the stores!