Chief Marketer Staff, Author at Chief Marketer

Xtra

9/9 The Women’s National Basketball Association has opened the second half of 2004 with new marketing relationships with Nike, Foot Locker, Dell and The

Agencies

Coming Attractions

Film-goers spent more time on the beach than at theaters this summer. Box office revenue for the summer was up 3% from last year to $3.7 billion, while

Agencies

InfoUSA’s Sales Genie Reappears

InfoUSA has relaunched its Sales Genie system as an online subscription-based sales lead tool.

Agencies

Bewitching Beer

A consumer walks by. The lid creaks open. A ghoulish-looking blue hand rises up holding a can of Coors Light. The motion-sensor activated display which

The Power is in the Story

If the strength of a brand rests on its ability to tell a good story, it shouldn’t be that great a leap for that storyline to intersect with others right?

Segmenting Seniors…Or Not?

THE 50+ CROWD IS GROWING FAST. By 2010 the U.S. Census Bureau says there will be 97.1 million senior citizens across the country, compared to 77.8 million

Laughing all the Way

Hampton Inn Hotels in using comedy and a virtual promotion to cue business travelers to its multi-million upgrade and drive customers to the Web. The

Agencies

NEW LISTS Seventh Avenue Enhanced Swiss Colony Inc. has developed a 1.8 million-record master file and several buyer lists with data from the catalog titles it publishes. The master file combines data from the Seventh Avenue, Midnight Velvet, Ginny’s, …

Agencies

News briefs/directmag.com

9/9 D&B agreed to sell its business in France to Base d’Information Legales Holding S.A.S. (Bil Holding) for $32 million. D&B generated roughly $38 million from the business last year. The unit has 170 employees, most of whom will remain. As part of the …

Agencies