Chief Marketer Staff
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Agencies
Crunch Fitness Bows Integrated Ad Campaign
Crunch Fitness has begun an integrated marketing effort to celebrate the gym’s 15th anniversary.
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Agencies
Jupitermedia Corp. Takes Legal Action vs. eMarketer
Online market research firm Jupitermedia Corp. has sent cease-and-desist letters to eMarketer Inc. claiming inducement to breach contract and infringement of its copyright and database rights in both France and the United Kingdom. Jupitermedia, of …
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Agencies
Letters to the Editor
NO IDENTITY CRISIS I not only laughed out loud when I read Herschell Gordon Lewis’ recent column (Curmudgeon-at-Large, August), but also felt a tremendous sense of relief. I was beginning to think that my disenchantment with what’s normally passed off …
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Agencies
Coming Attractions
Film-goers spent more time on the beach than at theaters this summer. Box office revenue for the summer was up 3% from last year to $3.7 billion, while
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The Power is in the Story
If the strength of a brand rests on its ability to tell a good story, it shouldn’t be that great a leap for that storyline to intersect with others right?
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Agencies
Michael Aronowitz to Lead AIM
The Association for Interactive Marketing has named Michael Aronowitz executive director.
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Segmenting Seniors…Or Not?
THE 50+ CROWD IS GROWING FAST. By 2010 the U.S. Census Bureau says there will be 97.1 million senior citizens across the country, compared to 77.8 million
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Agencies
CURMUDGEON-AT-LARGE: Drum Them Out of the Corps
We all have read who knows how many science fiction stories in which a defunct person comes back to life.
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Laughing all the Way
Hampton Inn Hotels in using comedy and a virtual promotion to cue business travelers to its multi-million upgrade and drive customers to the Web. The