Chief Marketer Staff
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Agencies
InfoUSA’s Sales Genie Reappears
InfoUSA has relaunched its Sales Genie system as an online subscription-based sales lead tool.
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Agencies
Bear In MInd
Travelodge hotel chain mascot Sleepy Bear wants guests to Recreate. Hibernate and be literate. It’s sponsorship of the National Guard car running on the
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Agencies
Jupitermedia Corp. Takes Legal Action vs. eMarketer
Online market research firm Jupitermedia Corp. has sent cease-and-desist letters to eMarketer Inc. claiming inducement to breach contract and infringement of its copyright and database rights in both France and the United Kingdom. Jupitermedia, of …
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Agencies
ERA, NARC Team to Fight DR Scam Artists
The Electronic Retailing Association and the National Advertising Review Council have launched a Web site where consumers can file complaints about infomercials and other direct response advertising.
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Agencies
News briefs/directmag.com
9/9 D&B agreed to sell its business in France to Base d’Information Legales Holding S.A.S. (Bil Holding) for $32 million. D&B generated roughly $38 million from the business last year. The unit has 170 employees, most of whom will remain. As part of the …
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Agencies
LOOSE CANNON: Threat Level: Leafy Green
The Department of Homeland Security recently decided to bring its computer-assisted airline passenger screening operations in-house.
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Agencies
Letters to the Editor
NO IDENTITY CRISIS I not only laughed out loud when I read Herschell Gordon Lewis’ recent column (Curmudgeon-at-Large, August), but also felt a tremendous sense of relief. I was beginning to think that my disenchantment with what’s normally passed off …
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Agencies
Mailer Groups Question Timing of Potter Remarks
Mailer groups blasted the timing of Postmaster General Jack Potter’s reiteration of the U.S. Postal Service’s commitment to hold postage rates steady until 2006.