Chief Marketer Staff

• Agencies

  THE DEL POLITO LETTER: USPS Could Benefit From Thinking Small

  In much of its past advertising and marketing, the U.S. Postal Service has done what many businesses do: It concentrated its time, energy and resources on harvesting what can be termed the ripest business fruit hanging from the lowest tree branches in the postal orchard.

• Agencies

  Boosting Head Count

  Of all the immigrants who have landed on America’s shores, who could forget Malcolm Alexander, that humble Australian, who gave us the modern bobblehead

• Agencies

  Freedom Files

  Propsect databases give mailers the leeway to model, append…and save on list costs

• Agencies

  PUSHING THE ENVELOPE: Pot Cluck

  And now, because absolutely no one demanded it, here’s an all-dancing, all-singing, all-celebrity edition of Pushing the Envelope.

• Match Point

  TENNIS FANS FROM ALL around the world flocked to Flushing, NY, last month for the season’s final stop on the Grand Slam circuit, the U.S. Open. Sponsors

• Agencies

  Jupitermedia Corp. Takes Legal Action vs. eMarketer

  Online market research firm Jupitermedia Corp. has sent cease-and-desist letters to eMarketer Inc. claiming inducement to breach contract and infringement of its copyright and database rights in both France and the United Kingdom. Jupitermedia, of …

• Agencies

  Some Slight Sleight of Hand

  It’s time for my biannual review of data cards and data sheets, which has been conducted only once over the past 10 years in these pages.

• Agencies

  DNC Violations Spur First Civil Action by FTC

  Do-not-call settlements also reached in Texas

• Agencies

  Producing Results

  A good relationship is one way to get the most from your printing vendor partnerships

• Agencies

  Coming Attractions

  Film-goers spent more time on the beach than at theaters this summer. Box office revenue for the summer was up 3% from last year to $3.7 billion, while