Author

Chief Marketer Staff

  • Alliant Data to Provide Private Label Credit for Blair

    Blair Corp. completed the sale of its credit portfolio on Monday to Alliant Data’s industrial bank subsidiary for $166 million.

  • Mail Stream: A Report on Incoming Direct Mail

    Casual Living Adds “Bill Me Later” Option An early holiday book from gift cataloger Casual Living offers shoppers a new way to

  • Listline e-Newsletter 11/07/05

    BioTechniques International and IBC Life Sciences Conferences have
    introduced a combined master file with postal, e-mail and international
    segments. Nearly 150,000 subscribers to BioTechniques Journal along with
    delegates or prospects from IBC are available.

  • InfoUSA Acquires Millard Group

    InfoUSA has acquired list brokerage and management firm Millard Group. Neither company announced the specific terms of the transaction, although in an interview infoUSA CEO Vinod Gupta said it was on an all-cash basis, and classified the purchase as

  • ValueClick Posts Q3 Revenue, Profit Growth

    Online ad firm ValueClick said revenues and profits in third-quarter 2005 were up over the same period in 2004, thanks in large part to acquisitions made earlier in the year.

  • Data Security Bill Passes House Subcommittee

    A House subcommittee approved a bill on Friday that is intended to tackle the problem of identity theft by requiring reporting of thefts of personal data.

  • Live from Ad:Tech: SmartSearch Targets B-to-B

    Search engine marketing firm SmartSearch Marketing has launched SmartSearch B2B, a new offering aimed at B-to-B advertisers.

  • Who’s Calling Gets Local Call Company

    Who

  • People in the News

    Hosted Web analytics firm Coremetrics has appointed Heather Brunner vice president of client services. Brunner will oversee the division at San Mateo CA-based Coremetrics that oversees account management, implementation, client support and strategic …

  • Agencies

    Q&A with Fara Warner: The Power of the Purse (Part 3)

    CHIEF MARKETER: How do you feel about Bluefly’s current “Why Women Shop” campaign, and how they went about doing researching female shoppers? Warner: I’m impressed with Bluefly’s research methods, but less so with the ad campaign. First let’s talk about …