Chief Marketer Staff

• Agencies

  E=B-to-B-to-B: The Need for Multi-Tiered Newsletters

  Why do many IT manufacturers know so little about their end-users? Because, in many instances, the companies selling their products aren’t even their customers. Here’s why multi-tiered e-zines are the answer.

• Agencies

  The Preview Window: Keeping the Good Stuff Above the Fold

  “Above the fold” in e-mail refers to what generally appears in a standard preview pane, such as in Microsoft Outlook or AOL. For readers who use this feature, the elements appearing here will primarily determine whether or not the e-mail gets opened.

• Agencies

  Marketing Firm Markets Itself with E-Letter

  What’s the best way to get your point across? Definition 6, a marketing services firm, thinks it’s through its e-mail newsletter called definingINSIGHTS.

• Agencies

  Opt-in Delivery Improves

  Don’t believe all those horror stories about e-mail not being delivered. ISPs and ESPs are doing a better job of getting opt-in e-mail into inboxes than they were three months ago—with two notable exceptions.

• Live From Ad:Tech: Saatchi’s Roberts Explains Sisomo

  Traditional direct marketers who believe a campaign’s success depends 80% on the offer and the people it reaches would have been hard pressed to find a point with which they could relate in the afternoon keynote at the Ad:Tech conference in New York yesterday.

• Live from Ad:Tech New York: MIVA Adds Management Tools

  Performance-based ad network MIVA, formerly FindWhat.com, announced Monday at Ad:Tech New York that it has launched a broad-matching search keyword tool and augmented the ad management functions of its MIVA Ad Center.

• Alliant Data to Provide Private Label Credit for Blair

  Blair Corp. completed the sale of its credit portfolio on Monday to Alliant Data’s industrial bank subsidiary for $166 million.

• Live From Ad:Tech: Saatchi’s Roberts Explains Sisomo

  Traditional direct marketers who believe a campaign’s success depends 80% on the offer and the people it reaches would have been hard pressed to find a point with which they could relate in the afternoon keynote at the Ad:Tech conference in New York yesterday.

• Live from Ad:Tech New York: MIVA Adds Management Tools

  Performance-based ad network MIVA, formerly FindWhat.com, announced Monday at Ad:Tech New York that it has launched a broad-matching search keyword tool and augmented the ad management functions of its MIVA Ad Center.

• New Network Targets Ads to Online Game Players

  The Internet games firm Shockwave.com, a division of AtomShockwave Corp., has launched an advertising network for targeting online game players.