Search engine marketing firm SmartSearch Marketing has launched SmartSearch B2B, a new offering aimed at B-to-B advertisers.
SmartSearch B2B addresses needs unique to business-to-business advertising, including longer sales cycles than in consumer purchases, complex products and services, finding and qualifying prospects online, and converting leads into direct sales.
Components include a search engine visibility scorecard to assess target oportnities, search campaign consulting and design, Web site optimization, and industry best practices to convert prospects into sales and leads.
