Chief Marketer Staff
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Agencies
Hallmark Flowers Searches for America’s Sweethearts
Valentine’s Day is right around the corner and Hallmark Flowers is kicking off a new contest to find the sweetest people in America.
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Agencies
U.K. Gift Card Maker Adds Research Service
U.K. gift card supplier Giftex, Inc. has launched a research service for European marketers eager to catch up to the popularity of gift cards in the U.S.
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Agencies
Archway Sells Merchandising Business
Fulfillment house Archway Marketing Services has sold its merchandising division to Storecast Holdings. Malvern, PA-based Storecast bought Archway Merchandising Services for an undisclosed sum. The sale leaves Rogers, MN-based Archway Marketing Services …
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Siegel & Gale Taps Wahn
Branding agency Siegel & Gale has hired Matt Wahn to head up its interactive media business on the East Coast. Wahn took the post of director-interactive media in Siegel & Gale’s New York office on Jan. 3, replacing Thomas Ordahl, who left the agency. …
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Agencies
P&I Postscripts
BURGER KING CORP.: has teamed up with the National Football League and the U.S. Figure Skating Association for…THE ASI SHOW: has created an advisory board made up of…GIFTCERTIFICATES.COM: Seattle, added 13 retailers to its…
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News Briefs
EVERLAST WORLDWIDE INC.: has signed an agreement with H Best Ltd for the licensee’s 2(x)ist division to develop and introduce Everlast men’s/boy’s underwear and men’s loungewear and sleepwear. The new Everlast products, which launch this year, will be …
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Digital
Blinkx.tv Wants to Be Your Remote Control for the Web
Mixed blessing, double-edged sword, backhanded compliment… whatever metaphor you choose, having Google take an interest in your vertical space is not an unalloyed boon. On the one hand, it’s a confirmation that your space is officially hot. On the other, it’s a signal that you can’t slow down, and in fact you’d better have some gas left in the reserve tank in order to stay ahead of the competition. That’s the situation video search engine Blinkx.tv finds itself in, now that Google has opened its Video Store beta.
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Digital
Google Comes Down Hard on Landing Pages
As if online marketers didn’t have enough to think about in the middle of the holiday season, in early December Google snuck a lump of cyber-coal into their stockings in the form of an announcement that it was adding something new to its “Quality Score” measure: an evaluation of advertisers’ search ad landing pages.
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Agencies
Online Service Ratings Slip During Holiday Season
Customer satisfaction levels among the top 40 online retailers dropped during the holiday season just finished. According to a study of online shoppers, only one