Chief Marketer Staff

• BabyUniverse to Begin Trading on Nasdaq

  BabyUniverse Inc. has received approval and is expected begin trading common stock on the Nasdaq Stock Market on March 27 under the ticker symbol “POSH.”

• Only Teens Prefer Search Engines to Yellow Pages

  Except for teenagers, consumers prefer using printed Yellow Pages (61%) to Internet search engines (12%) for locating products and services for purchase, according to research findings from the Kelsey Group.

• Agencies

  Caribou Coffee Rolls Out Instant-Win Game

  Caribou Coffee is out with a new instant-win game dangling more than 30,000 prizes including iTunes music downloads and Apple iPods.

• Mail Stream: A Report on Incoming Direct Mail

  Sam Clar Mails Annual Office Furniture Catalog Northern California regional office furniture seller Sam Clar, which uses the tagline “Office Furniture That Works,” mailed its 2006 Office Furniture Catalog of desks, chairs, conference tables, …

• Listline e-Newletter 03/20/06

  More than 2.3 million consumers have been assembled on the Time Inc.
  Magazines Group Enhanced Health Ailments master file. This is merged
  unduplicated database derived from Time Inc., Time4Media and the
  Parenting Group.

• Microsoft to Spend $500 Million to Ensure ‘People-Ready’

  Microsoft Corp. has earmarked $500 million for a global marketing and sales campaign to sway business customers to use the company’s new software solutions due out over the next year.

• Agencies

  Diet Pepsi Game Awards ‘Movie Bucks’

  Diet Pepsi is out with an under-the-cap promotion that offers players “Movie Bucks”
  good toward admission to a movie.

• L’Oréal Takes Over Body Shop in $1.14 Billion Deal

  L’Oréal has acquired the Body Shop International PLC in a take-over deal worth $1.l4 billion.

• Agencies

  USA Networks Seeks ‘Characters’ For Site, Contest

  USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series.

• CVS Toughens Up Tobacco Marketing

  CVS Pharmacy has signed an agreement with 37 state attorneys general to police tobacco sales to minors.