Chief Marketer Staff, Author at Chief Marketer

P&I Postscripts

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News Briefs

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GiftCertificates.com Launches Find an Admin Hero Contest

GiftCertificates.com launched an Admin to the Rescue! contest to search for the best example of how an administrative professional has saved an executive, a colleague or the company from a business-related mishap.

Digital

Web Classifieds Get Social with Expo

The online classified space has seen a lot of activity in recent weeks by a lot of companies taking a lot of different approaches. Oodle.com continues to grow with its business model of bringing buyers to existing ad-seller sites. Google Base is beta-testing its big brand name as a marketing site where users can post whatever content they wish, including retail goods for sale. Even eBay is in the classifieds business, and last week saw the launch of Vast.com, an online classified player that says it has 15 million listings scraped from 50,000 Web sites. Now into this fray steps Microsoft.

Digital

You Got Branding in My Search Marketing!

At a Search Engine Strategies session in New York earlier this month, Jonathan Mendez, e-marketing director for interactive agency DigitalGrit, started out by asking a packed room if anyone in the audience believed that brand advertising and search marketing couldn’t be integrated. Three, maybe four hands rose. “That was great, from my perspective,” he said later. “I was not expecting that.

Digital

Pico and the Search-less Search

Search is big these days, no doubt– big in ad dollars, big in the size of the segment players, and big in its influence as a doorway to the Web. But Blinkx hopes to make its mark on search by thinking small. To prove it, the San Francisco-based company recently rolled out a search engine that weighs only 1 megabyte but does the heavy lifting of bringing Web content to users without an explicit search.

Agencies

Branding: The New Direct Marketing Metric

Direct marketing practitioners have always prided themselves on being able to quantify the behavioral impact of their marketing efforts. What has changed is the speed at which all this occurs.

Agencies

Marketing and Finance Are Out of Step: Survey

Oh, dear. Here’s more proof that marketing and finance are not in sync.
A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm’s marketing and financial goals are in lockstop.

Agencies

The Top Metric? It’s Not Lifetime Value

What marketers want to measure and what they are measuring may be two different things, according to a survey from WebTrends. For example, only 19% are now measuring customer lifetime value, although 83% feel they need to do so.

Agencies

The Science (and Art) of Web Analytics

For better or worse, the Web is perhaps the most infinitely measurable marketing medium we’ve got today. But that measurability can also be a hindrance to selling well on the Internet. How do you know what metrics are important for your specific situation?