Chief Marketer Staff
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Constellation Brands Buys Vincor International for $1.3 Billion
Constellation Brands, Inc., the maker of wine, spirits and beer, has agreed to acquire Canada’s winemaker Vincor International, in a cash deal worth about $1.3 billion.
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Agencies
Airlines Loyalty Programs’ Mark Silver Anniversary Via Sweeps
Two major airline carriers are celebrating 25 years in the loyalty business with two separate sweepstakes that give away new Saturn roadsters and millions of frequent flyer miles.
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Mediaedge:cia Adds Entertainment Division
Another media-buying firm is getting into the entertainment business.
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Agencies
P&I Postscripts
MCDONALD’S: vouchers are no longer being given out as…AMERICAN EXPRESS: has added retail and travel partners to it…PPAI: has changed the dates for…
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News Briefs
STARBUCKS: officially marked its first foray into the movie business Tuesday kicking off…LIPTON: will debut five new tea flavors this month under…PROCTER & GAMBLE: Cincinnati, is consolidating database management for…TRAVELOCITY.COM LP: and AOL said yesterday that the…
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DMer Fires Back at NY AG Over Pop-Ups
A direct marketer accused of secretly installing millions of pop-up ad programs in a lawsuit announced by New York Attorney General Eliot Spitzer yesterday called the suit a
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Email
One in Five Permission-Based E-mails Filtered: Return Path
An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients
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Agencies
State Kids’ No E-Mail Bills Dead
The kids’ do-not-e-mail juggernaut that for the last year has threatened to wipe legal adult content out of electronic communications is grinding to a halt—at least for now.
A bill in Georgia that would have established so-called child protection do-not-e-mail registry died last week. A similar bill in Connecticut was gutted. Similar bills in Iowa, Wisconsin and Hawaii are also either dead or languishing.
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Email
Verizon Settles Over Spam Blocking
Verizon has settled two class action lawsuits brought by seven people who claimed that in its attempts to block spam, Verizon blocked legitimate e-mail from reaching them.
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