Chief Marketer Staff

• Agencies

  Web Sites, By Design

  Since they’re so concerned with style and looking one’s best, it would seem natural that fashion designers would have the spiffiest looking Web presences around.

• Agencies

  I Feel Pretty, Oh So Pretty

  Learning with style. Many in the next generation of fashionistas are learning the ropes at the Fashion Institute of Technology. Over 10,300 students currently attend the Manhattan school, 84% of who are female. The most popular majors are fashion …

• Listline e-Newsletter 04/27/06

  Worldata has been appointed manager for the Bauer Publishing list
  portfolio, effective June 1. The appointment includes a master file with
  822,631 subscribers.

• Agencies

  Columbia Pictures Rolls Out RV BlackBerry Promo, Sweeps

  Columbia Pictures is using a new tool to build excitement over its new movie—the BlackBerry.

• Agencies

  Lassie Fetches Dog Food Launch

  Lassie is getting ready to run this summer. The heroic collie lends her name to a new dog food marketed by Classic Media, which owns rights to the classic film and TV character. The brand, Lassie Natural Way, hits supermarket shelves this month. Classic kicks off a 20-week tour in June to promote the brand, whose launch dovetails with the pending U.S. release of the film Lassie, a remake of the 1938 classic Lassie Come Home.

• Agencies

  Subway Laces Up Vans Tie-in

  Subway restaurants dress up their kids marketing this summer through two promotions with Vans.

• Agencies

  Bandai America Launches Power Rangers Film Contest

  Toymaker Bandai America, Inc. is calling on kid filmmakers and Power Rangers fans, alike, to create short movies for a chance to win a $5,000 scholarship.

• News Briefs

  PEPSI’S AQUAFINA: brand and Sam’s Club have partnered in…WHIRLPOOL CORP.: has reported that…EPRIZE: Pleasant Ridge, MI, has opened an office in…

• Live from Ad:Tech San Francisco: The Online Ad Wave Is Coming

  Ad:Tech 2006 San Francisco kicked off yesterday with a discussion of the Next New Thing: how to spot it, and how to get it bankrolled by venture capitalists.

• Live from Ad:Tech San Francisco: Talking Search’s Future

  With Yahoo! and Google reporting strong financial results last week, with Ask.com gaining U.S. market share and Microsoft responding by poaching its CEO, search has been much in the news lately. One of the first panels at Ad:Tech San Francisco featured four search marketing leaders and thinkers opining on a host of questions relating to “The Future of Search”.