Chief Marketer Staff
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Email
False-Positive Filtering Still a Problem: Lyris
False-positive spam filtering, despite improvements, continues to plague U.S. e-mailers according a study from Lyris Technologies.
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Moore-Wilson Acquires WebtraffIQ
Moore-Wilson, a UK’s Web design firm, has acquired Web analytics agency WebtraffIQ for an undisclosed sum.
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Specialists Hires Bergeron
Specialists Marketing Services Inc. has hired Allison Bergeron as senior account director in its list management division.
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Agencies
Western Europe Online Market to Grow to $234 Million by 2010
Online marketers in Western Europe will sell $97 billion worth of products and services in 2006, a 37% increase over last year, according to market research firm EMarketer.
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Agencies
Romanian Company To Hire 200 Tele-Reps
XL World, a Romanian outsourcing company, plans to hire 200 English-speaking call center employees by November.
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Agencies
Pity the Roaches: Six Flags Dare Bugs PETA
Six Flags is moving ahead with its Halloween-themed cockroach-eating promotion, saying the stunt is intended as good fun, despite a call from an international animal activist group to cancel it.
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Agencies
Butterfinger Points Out Video Contest
Nestlé USA taps YouTube for a Butterfinger contest dangling a grand-prize Ultimate Mobile Movie Studio package.
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Agencies
Campbell Soup, Super Suppers Dish Up Sweeps
Campbell Soup Co. stars in an October sweepstakes with meal-assembly service Super Suppers.
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For Anheuser-Busch, It’s All in The Family
The world’s largest brewer Anheuser-Busch has promoted August A. Busch IV as the company’s new president and CEO, effective Dec. 1.
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Agencies
Invitation Only: Subscribers to Host TiVo Tasting Parties
It’s the Tupperware approach…applied to entertainment technology. TiVo is hoping try-and-buy parties, hosted by current subscribers, will spur usage among new prospects.