Chief Marketer Staff
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Agencies
Epsilon Restructures; DiGuido Out
Epsilon Inc. fired a highly visible executive last month and shook up its corporate structure. Al DiGuido, CEO of Epsilon Interactive, was ousted. And
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Agencies
Do You Know About SIFE?
Once again it’s time to play “Figure out the ad.” You do have time for that in your busy day, don’t you?
Whenever I see an ad headline like this one for an organization called SIFE (Students in Free Enterprise), I think of Robert Di Niro in the movie “Taxi Driver.” Are you talkin’ to me?
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Agencies
Web Site Offers Designer Bags for Rent
Kara Richter had one goal in mind when she co-founded From Bags to Riches in 2004: bringing high fashion to people in the not-so-high income brackets.
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Magical Thinking
JUSTIFICATION IS THE name of the game when it comes to determining a direct marketing budget. It’s no longer good enough to make generalizations about
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Just for You
TODAY MORE THAN EVER, consumers and business prospects alike subscribe to the age-old direct marketing principle WIIFM: What’s in it for me? Personalization
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Agencies
Google Aims for Main Street
EVERYBODY’S CHASING SMALL businesses. On the user side, research suggests that anywhere from 50% to 80% of all online searches may have a local intent
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If You’re Going
There are worse places to be than San Francisco in October. So stop worrying, and relax on the flight by reading this issue of Direct. We hope you’ll
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From the Big Chair
BY THE TIME THIS article sees print, Howard Draft will be one delighted chairman. Or a very disappointed one. It all hinges on the review Wal-Mart is