Chief Marketer Staff
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Agencies
Tech Investments Cut Amazon’s Third-Quarter Profit
Amazon.com’s net income fell from $30 million in third-quarter 2005 to $19 million during the quarter just ended. The Seattle-based online retailer attributed the drop partly to increased investment in technology
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Agencies
ChoicePoint Takes Loss Amid Planned Divestitures
ChoicePoint Inc., the data firm that rose to prominence after it sold consumer information to scam artists, reported a third quarter loss of $72.2 million on revenue of $246.7 million.
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Agencies
DMA Makes Changes to Preference Services
The Direct Marketing Association (DMA) had made several changes to its Mail Preference Service (MPS).
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Digital
Abacus Indicator: B-to-B Web Sales Up
(Multichannel Merchant) Business buyers are embracing the Web, according to a survey by Abacus. The company’s 2006 Business-to-Business Industry Insights Report found that 40% of b-to-b sales occurred via the Web in 2005, up from 34.5% in 2004, a 16% increase year over year.
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Letters to the Editor
Sam Chaid was a fascinating story as he wrestled with so many different (and very troublesome) problems that list brokers and managers face.
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Agencies
Chivas Offers $200,000 to Next Pair of Traveling Brand Ambassadors
Chivas Regal has launched a nationwide search for two brand ambassadors that get a combined $200,000 stipend to act as international representatives to travel the world and document their experiences, all in the name of the well-known scotch whisky.
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Agencies
Sony Pictures Television International Names New EVP-Marketing
Sony Pictures Television International has named Kim Hatamiya to the new post of executive VP-marketing, effective immediately.
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Agencies
Mr. Youth to Handle Spring Break in Panama City…Again
Mr. Youth has been named agency of record for the Panama City Beach Conventions & Visitors Bureau’s Spring Break 2007 initiatives.
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Agencies
4Kids Entertainment Launches Yu-Gi-Oh Card Design Contest
4Kids Entertainment and Yu-Gi-Oh card design company Konami are on the hunt for a new monster and they are calling on Yu-Gi-Oh fans to fulfill the mission.
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News Brief
THE HISTORY CHANNEL: is boosting its brand by adding