Chief Marketer Staff

• Agencies

  The Art of Getting Opened and Being Read

  You can write the most brilliant letter, have the most generous and enticing offer and add the most wonderful extras. But if your letter doesn’t get opened, all your work is wasted.

• Agencies

  Tips & Teasers

  The Small Business Administration has named Chase it’s top bank for lending to small businesses in Illinois. Pennsylvania is planning to open two new Small Business Development Center locations.

• Leverage your database for many happy returns

  On Demand Webinar: View it Now–Consumers are increasingly ruthless when choosing which email messages to open and which to consign to the “junk” folder. Which category will your marketing communications fall into? Join our panel of experts you’ll learn how to build an email database and then use that information to foster relevance and trust with your target market, resulting in better marketing ROI. Learn more

• Digital

  MIVA Makes Some Smooth Moves

  How do you compete with the advertising networks run by Google, Yahoo!, Microsoft and the like? One possible way might be to offer ad products that they don

• Digital

  For Dedicated Physicians, a Dedicated Search

  Last fall, the world got a bemused chuckle at the news that a team of doctors used Google to come up with the right diagnosis for a majority of 26 difficult medical cases. But in reality, practicing physicians find Google, or any general search engine, difficult to use for research simply because they do contain so much data, and so much of it is aimed at non-professional audiences.

• Email

  E-mail: A You-Suck-O-Meter for Your Brand

  According to a recent survey by e-mail deliverability company Return Path, 55.9% of respondents cited knowing and trusting the sender as the primary reason they’ll open an e-mail, making familiarity and trust their No. 1 consideration.

• Digital

  Searching for the Retail Value of SEM

  Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer Research Group revealed that more than 80 million U.S. consumers a year make offline purchases after researching online; most bought more than what they researched once they got into the store. But most marketers still need a hard number to work with to factor offline demand into campaign metrics.

• Email

  You Wouldn’t Treat Your Most Productive Sales Rep This Way…

  For those DMers who are still unconvinced that e-mail

• Email

  Most E-mail Programs Fail Forrester’s Review

  Sixty two of 63 commercial e-mail efforts scored failing grades in a recent report by Forrester Research.

  In a review of approximately 10 e-mail programs in each of six industries

• Email

  Stupid PR Watch: Sophos Needs Libel Training

  Online security firm Sophos has a pretty good PR schtick: Find an online scam or security threat, post a press release warning of it, and watch the press pick it up.

  Last week, though, the company went too far and put out a release that could get it sued.