Chief Marketer Staff

• Digital

  A Dearth of Search among Big-Box Retailers

  If you

• Digital

  Long-Tail Optimization—Hold the Brands

  You know you should be optimizing for natural search.But knowing that something can be a help is a far cry from being able to accurately estimate the benefit your site can get from thorough search engine optimization (SEO). Visualizing that boost is particularly difficult for large Web retailer sites with tens of thousands of pages. Madison WI-based SEO firm NetConcepts set out last year to make that optimization incentive easier to see.

• Listline e-Newsletter 02/07/07

  FranklinCovey Co. is offering FranklinCovey Consumers, a file naming
  261,280 consumers who attended seminars or purchased products for
  personal growth during the last 12 months. Sources include catalogs and
  FranklinCovey.com.

• Agencies

  GlobeDirect Alleges Former Employees Stole Trade Secrets, Clients

  GlobeDirect LLC, a direct mail and marketing firm owned by Globe Newspaper Co., has filed a complaint against six former employees. The complaint alleges the employees stole work histories, customer lists and internal documents, and have enticed GlobeDirect clients to work with Kirkwood Direct.

• Baron to Serve as Interim Crosstown Traders President

  Steven A. Lightman, who had until recently served as president of the Crosstown Traders Inc.unit of Charming Shoppes, has left the company. Joseph M. Baron, executive vice president and COO, has assumed the responsibility of interim president of Crosstown Traders, Inc., the Company’s direct-to-consumer business.

• Agencies

  Travelzoo’s Revenue, Income Up in Fourth Quarter, Year

  Travelzoo, an online travel enthusiasts’ service company, generated fourth-quarter revenue of $17.7 million, up from $13.9 million a year ago. Net income jumped from $1.7 million to $4.3 million during the same period.

• Email

  Pridemore Resigns from Premiere Global Services

  Almost exactly a year after selling e-mail service provider Accucast to Premiere Global Services, Accucast

• New Board Member Brings Governance Background to Coldwater Creek

  Coldwater Creek has named Frank Lesher to its board of directors. Lesher, a retired Sony executive, has a background in legal, government, trade affairs and corporate safety.

• Agencies

  Yankee Candle Completes Merger, Will Be Delisted

  The Yankee Candle Company Inc. has completed its previously announced merger with Madison Dearborn Partners LLC, a private equity firm.

• Coca-Cola Energy Drink Investigated by Connecticut

  Before the new beverage Enviga even hit store shelves last November, critics were warning that its calorie-burning claims were off base.