Chief Marketer Staff

• Agencies

  Iowa Man Pleads Guilty to Spamming Charges

  An Iowa man who allegedly flooded the Internet with spam e-mail claiming he could steal passwords has reportedly pleaded guilty to violating the federal Can-Spam Act

• Digital

  Online Impression Recording Worries Advertisers, Agencies: ABC

  Many advertisers and advertising agency executives are concerned that their online impressions are not being properly recorded, according to the Audit Bureau of Circulations.

• Agencies

  Sharper Image Sales Fall in January

  Sharper Image Corp. posted sales of $29 million for January, a 29% decrease from $40.7 million in the prior year.

• Short Cuts

  The National Rural Letter Carriers’ Association has rejected the tentative contract agreement that the U.S. Postal Service and NRLCA leadership reached on Dec. 8, 2006.

• News Brief

  KASHI FOODS: will distribute 1 million GoLean Crunchy snack bars in health clubs in April, through the International Health, Racquet and Sportsclub Association (IHRSA).

• Data & Analytics

  Four Tactics for Engaging Women as Healthcare—and General–Consumers

  Women as consumers are different from men as consumers in so many ways. Men typically home in directly to their goal, while women generally meander and enjoy the journey.

• Agencies

  First Person: What Do “You” Want Today?

  When “Time” magazine declared “You” Person of the Year 2006, it marked the official arrival of the age of consumer control. So when it comes to innovation, what do “You” want from new products?

• Digital

  The Other 20 Percent of Success

  In July, I misquoted Woody Allen in my article “Nine-Tenths of Search Success.” What Allen actually said is “80% of success is showing up.” My point from July remains that in search marketing, just showing up—for searchers at any stage of the consideration process—

• Sweepstakes and Prizes Third on FTC Complaint List

  For the seventh year in a row, identity theft tops the list of consumer complaints, the Federal Trade Commission said this week.

• Listline e-Newsletter 02/08/07

  List Services Corp. has been appointed to manage a portfolio of lists
  for Taylor Gifts Inc. The appointment covers nine lists including an
  enhanced file, Hispanic and Spanish-speaking buyers and As Seen on TV
  Product Buyers.