Chief Marketer Staff

• Agencies

  Cartoon Network GM Out Over Stunt; Legislation Likely

  The head of the Cartoon Network resigned Friday after a marketing stunt last month that caused a terrorism scare in Boston.

• Listline e-Newsletter 02/12/07

  Audio Partners Inc. has chosen Names and Addresses Inc. to oversee the
  Audio Editions Books on Cassette and CD list. Almost 20,000 buyers are
  listed from the last 12 months.

• Agencies

  Colorado Lawmaker Wants Do Not Mail Registry

  Colorado residents who want to stop receiving unrequested direct mail may get the option to sign up for a state “Do Not Mail” list if a bill slated for proposal in that state’s legislature gains final passage.

• Digital

  EBayers Cash in on Anna Nicole’s Death

  EBay entrepreneurs wasted no time in attempting to cash in on Anna Nicole Smith’s unexpected death last week.

  As of Friday morning, there were more than 2,900 Smith-related items posted on the auction Web site, a dramatic rise from the fewer than 200 posted before word of her death came out.

• Agencies

  MIVA Cuts Staff to Help Bottom Line

  Online ad network MIVA has announced a restructuring plan that will reduce its work force by 20% in the hope of regaining profitability.

• Digital

  More Money, More DM Intent for ’06 Search Marketing: SEMPO

  Search engine marketing was a $9.4 billion budget item for North American companies last year, according to the latest edition of a report issued annually by the Search Engine Marketing Professional Organization.

• Agencies

  Satellite Nets Settle Trademark Keyword Tussle

  Direct-broadcast satellite companies DirecTV and EchoStar Communications, owner of the Dish Network brand, have dropped a pair of dueling lawsuits over the use of their trademarks as search engine keywords.

• Digital

  Short Cuts

  SideStep Scores Funding Round,
  Eddie Bauer CEO Resigns,
  Click Audit Firm Gets Investment

• Trimspa Dedicates Site to Anna Nicole

  Trimspa dedicated its entire Web site to the death of Anna Nicole Smith Friday, just hours after the model and actress died in a South Florida hotel room.

• Agencies

  Chock full o’Nuts Auditions Jingle Singers

  Chock full o’Nuts is celebrating its 75th anniversary with a singing contest that will put a new voice in its radio ads.