Chief Marketer Staff
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Aspen Marketing Ups Lang to COO
Aspen Marketing Services has promoted Cathy Lang to chief operating officer, effective immediately.
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News Brief
WISE FOODS, INC.: has been named the official potato chip and Cheez Doodle sponsor of the Boston Red Sox.
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Agencies
Something Old, Something New: How the Web Revolutionized the Used Book Business
Every direct marketer aims for one-to-one marketing. But searching for one-of-a-kind used and out-of-print books may be more one-to-one than any other Internet business.
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Agencies
Book Report: Blogs and Newsletters are Page Turners for Authors
Sure, taking the time to blog might distract an author from working on his or her novel. But for those with the discipline to maintain a blog or Web site, update it regularly and get their day job done, the Web is a great way to promote their work, says Jeffrey Yamaguchi, online marketing manager, Harper Collins.
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Agencies
A Book in Every Port: A Misspent Youth as a Bookstore Junkie
What spurs you to enter a bookstore, or buy a book? Does a shop have to offer a spiffy loyalty program or deep discounts? Book clubs? Extra foam on your latte?
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Agencies
Green Eggs and URLs: Some Children’s Author Sites Have Character
Which children’s book sites are the hit of the virtual playground, and which need a time out? A quick look at the sites featuring the works of three beloved children’s characters – all magical in their own way – found interactivity, and a bit of monkey business.
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Agencies
I Can’t Put It Down: Just A Few More Pages
Book marketing, from music videos, to podcasts to bookstore tours.
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Digital
Google Gets Personal: Should You Care?
What if you had to optimize your Web site to suit not one Google search algorithm but 100 million subtly different ones? That nightmare scenario was raised pretty quickly by an announcement from Google in early February that it was finally ready to bring out of beta a unified platform for tailoring natural search results to users
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Digital
Smoothing the Path for Online Video Ads
Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.