Chief Marketer Staff
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Agencies
Medco Income Rises Nearly 30% in Quarter
Medco Health Solutions Inc. posted net income of $228.8 million for the fourth quarter rose to $228.8 million, a 29.4% increase over $176.8 million in the prior-year period.
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Agencies
YP Corp. Reports Net Profit
YP Corp. reported net profit of $485,000 for the first quarter, compared to a net loss of $327,000 for the prior-year period.
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Agencies
Lightbridge Sells Telecom Decisioning for $2.5 Million
Lightbridge Inc., an online payment processing company, has sold its Telecom Decisioning Services business to Vesta Corp. for $2.5 million.
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Email
Military Exchange Service Taps StrongMail
The Army & Air Force Exchange Service has selected StrongMail to provide e-mail delivery to millions of active duty, Reserve, National Guard and retired military members and their families stationed around the world
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Correction
The text of an article in yesterday’s Direct Newsline spelled the name of Aspen Marketing Service’s newly promoted chief operating officer incorrectly. She is Cathy Lang.
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PMA President Claire Rosenzweig Resigns
Claire Rosenzweig, the long-term president of The Promotion Marketing Association, resigned her post effective March 9.
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Agencies
Gap Insists Financial Woes Won’t Affect Product RED
Coming on the heels of Gap, Inc. CEO Paul Pressler resigning in January due to several poor financial quarters, the retailer insists there will be no wavering of support for Product RED, its celebrity-backed brand that funnels a percentage of product sales to The Global Fund to Fight AIDS, Tuberculosis and Malaria (January PROMO).
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Agencies
AT&T Renews American Idol Sponsorship with Sweeps
AT&T is promoting its sponsorship of the hit show American Idol this season with a host of text messaging-based offers, including a sweepstakes for a chance to win $1 million.
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Truth Campaign Finds New Ways to Get Message to Young People
The youth anti-smoking truth campaign has launched two initiatives to broaden its reach among young people.