Chief Marketer Staff

• Mobile

  Mobile Game Distributor Buys Marketing Platform

  Mobile content developer and distributor SilverBirch Inc. has acquired Jambo Mobile Solutions, owner of a proprietary text messaging platform.

• Digital

  247MGI Acquires Infomercial Producer

  Streaming video media company 247MGI has agreed to buy Business Vision Network, a producer of infomercials.

• McDonald’s Launches Video Contest Tied to Breakfast Offering

  McDonald’s is reviving its Morning Impaired campaign with a video contest.

• Agencies

  Disney Pushes Robinson Movie Via 44 Million Valpak Mailing, Sweeps

  Walt Disney Pictures is promoting its latest animated film Meet the Robinsons with a 44-million piece mailing from Valpak and a sweepstakes offering the chance to win a trip to the Disneyland Resort

• Agencies

  Spa Finder Readies Consumer Expos

  Aspen vacationers and Manhattan commuters will get free massages later this year at the first spa expos to be held in the U.S.

• Absolut Names Amplify to Handle Sponsorships

  The Absolut Spirits Co. has named Amplify Sports and Entertainment as its the sponsorship agency of record

• Gatorade Promotes Jeff Urban to Senior Vice President Sports Marketing

  Gatorade has promoted Jeff Urban to senior vice president of sports marketing. The post takes effect April 1.

• Agencies

  Draftfcb Launches Shopper Marketing Unit

  Draftfcb has opened a shopper marketing division under retail marketing veteran Jim Lucas.

• News Brief

  LENDER’S BAGELS: celebrates its 80th anniversary with a Lender’s for Life contest that invites consumers to share their best “bagel moment.”

• Of Influencers and Technosexuals

  In August, Hasbro will launch a version of the board game Life that uses a faux Visa card instead of faux money as currency, reports MediaPost’s Marketing Daily.