Chief Marketer Staff

• Digital

  More Light, Less Heat on Click Fraud at SES

  In past meetings of the Search Engine Strategies conferences, the session on click fraud has often resembled a steel-cage grudge match, with representatives from click-auditing firms and SEM agencies bantering with spokespeople for the major search engines. By comparison, the session at SES New York earlier this month was more like Wimbledon than the World Wrestling Federation.

• Digital

  AdGooRoo Makes You a Competitive Force

  Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative tool such as radio

• Listline e-Newsletter 04/25/07

  Directory publisher Marquis Who’s Who LLC has decided to handle its own
  list management in-house. Its U.S. lists target Baby Boomers, and
  individuals at business, home and e-mail addresses.

• Agencies

  USPS Combines International Mail Services Into Familiar Brands

  The U.S. Postal Service is combining its eight primary international mail offerings into four categories familiar to U.S. customers. The move will allow U.S. customers to use Priority Mail and Express Mail packaging for items with foreign and domestic destinations.

• Email

  Microsoft Confirms: Severely Throttling New IPs

  Microsoft last week verified it is significantly throttling the volume of e-mail it will allow to come into its Hotmail accounts from new IP addresses.

• Agencies

  FTC Expands List of Consumers Affected by ChoicePoint Breach

  The Federal Trade Commission has mailed reimbursement claim forms to an additional 1,500 consumers who may have been exposed to identity theft due to alleged security lapses at information broker ChoicePoint Inc.

• Neiman Marcus Computer With Employee Data Stolen

  A computer containing two-year-old information on nearly 160,000 current and former Neiman Marcus Group Inc. employees was reported stolen. The computer belongs to a third-party pensions benefits plan consultant.

• Email

  Responsys Acquires Predictive Analytics Firm

  E-mail service provider Responsys announced today it has acquired predictive analytics and contact optimization concern Loyalty Matrix for an undisclosed sum.

• Agencies

  Blair to Merge with Appleseed’s Topco

  Blair Corp.’s shareholders have approved a merger with Appleseed’s Topco, a portfolio company managed by Golden Gate Capital.

• Digital

  Amazon.com Sees Revenue, Income Boost in First Quarter

  Amazon.com generated $3.02 billion in sales during first quarter 2007, up from $2.28 billion a year ago. The online retailer attributed $84 million of the gain to favorable foreign currency exchanges.