Chief Marketer Staff, Author at Chief Marketer

Kmart Brings Blue Light Special Back as Character

Kmart is out with a marketing campaign that introduces its new animated spokescharacter, Mr. Bluelight.

Pizza Hut Incents Customers with Movies, Music and Game Discounts

Pizza Hut is rewarding customers with discounts toward movies, music and games as part of an instant-win game designed to drive online purchases

Agencies

NBC Expands Shows Online with Promos

NBC is giving new life to some of its most popular TV shows by expanding the storylines with online content and interactive experiences.

Agencies

Cindy Mielke Joins Marketing Innovators in JCPenny Incentive Sales

Marketing Innovators has named Cynthia A. Mielke as manager, national accounts for JCPenney Incentive Sales.

User-Generated Content Captures 49% Interest: Study

Just about half (49%) of Internet users have engaged with user-generated content during the past month by creating their own content or reading material posted by others, according to a study by JupiterResearch.

Agencies

Yahoo Launches Search for Greenest City

Yahoo Inc. is out with a marketing campaign designed to promote a healthy environment, and it’s using its massive reach to find the greenest city in an online contest.

Agencies

Loyalty Program Membership Hits 1.3 Billion, Participation Low: Study

Membership in loyalty programs has soared to 1.3 billion, with the average household belonging to at least 12 loyalty clubs. But less than half (39.5%) actively participate in them, according to a recent study.

WWE Names Rochester EVP of Marketing

World Wrestling Entertainment has promoted Geof Rochester to executive vice president, marketing. The post went into effect May 11.

Agencies

Nielsen, Experian Unveil CRM Tool for CPGs

Data companies Nielsen Co. and Experian Marketing Services have launched a new service that helps packaged goods brands conduct customer relationship marketing.

Agencies

News Brief

COMEDY CENTRAL: is awarding a grand-prize trip for two to Cabo San Lucas, Mexico as part of its Virtual Vacation sweepstakes