Chief Marketer Staff

• WPP Group to Acquire 24/7 Real Media

  WPP Group plc will acquire 24/7 Real Media Inc. for $649 million.

• J.C. Penney Direct Sales Fall 3.6% in Quarter

  J. C. Penney Co. Inc. posted net income of $238 million for the first quarter, a 13.3% increase over $210 million last year.

• Sellingsource.com Names Anderson Executive VP

  SellingSource.com has named Wayne Anderson executive vice president of emerging markets.

• Short Cuts

  yalty Management Netherlands has chosen SmartFocus to provide campaign marketing software.

• Data Firm Deal-O-Rama: Acxiom, Alliance Data Acquired in Separate Transactions

  How much is consumers

• Agencies

  Meet the Broker: Cindy Dunhill

  Today we meet Cindy Dunhill, operations director at Dunhill International List Co. Dunhill has been working full time for the family-run firm since 1982. She started part-time working during school breaks.

• Digital

  Local.com Plays with the Big Boys

  As CEO Heath Clarke explains it, Local.com occupies a space between the two largest groups involved in local online search, and enjoys an advantage over each.

• Digital

  Web 2.0, Online Ads Can Spread Malware: Google

  At times it seems as if doing business on the Web means living with risk, for users and marketers alike. Threats come up and spread fear, uncertainty and doubt about the viability of a channel (spam in all its forms), the accuracy of baseline metrics (click fraud, cookie deletion) or the integrity of e-commerce (data protection). In some cases, more or less acceptable solutions are found. More likely, the bad actors simply move on to the next more lucrative scam.

• Digital

  Microsites Are Becoming a Macro Idea

  Bill Hanekamp is a huge fan of small Web sites. Technically, they

• Agencies

  New York AG Sues Dell for Deceptive Marketing

  New York’s attorney general has filed suit against Dell Inc. over promotional financing offers, rebates and extended customer service contracts.