Chief Marketer Staff
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Digital
Live From ACCM: Jupiter Says Online Penetration is Maxing Out
It’s happening any minute — that big surge of online shoppers we’ve all been waiting for. Right?
Not so fast.
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People in the News
Barry C. Kohn has been appointed CFO at the print advertising and direct marketing services firm Vertis Communications. Kohn succeeds Steve Tremblay who has become senior vice president of corporate development. Kohn had previously been CFO at United Plastics Group.
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Agencies
Sierra Mist Sponsors YouTube Comedy Contest
Sierra Mist Lemon Squeeze is sponsoring a YouTube contest seeking comedians.
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Agencies
Trump Moves on From ‘Apprentice’ Show
Donald Trump has called it quits on his once popular reality show, “The Apprentice.”
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Agencies
Soap Opera Digest Revisits Wal-Mart
Wal-Mart Stores will host Soap Opera Digest’s in-store promotion this fall, for the third time.
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A&P Taps Safeway Vet for Private Label
Grocer A&P has hired Safeway veteran Douglas Palmer to head up A&P’s private-label business.
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News Briefs
WALGREEN CO.: will buy retail clinic operator Take Care Health Systems, which…LA MATADORA COSMETICS: has hired Steel Advertising & Interactive to…
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Listline e-Newsletter 05/21/07
Statlistics has been appointed list manager for the NCM List Services
Division, the owner of several lists of U.S. government employees. More
than 600,000 names are available. -
Listline e-Newsletter 05/18/07
Sportsman’s Guide offers this list of 28,777 Web site-generated buyers.
The average sale was $90 for baseballs, gloves, bats, memorabilia,
apparel and such. Buyers include baseball players, coaches, parents and
team managers.