Chief Marketer Staff, Author at Chief Marketer

Anchor Launches Company to Specialize in Retail Data

Anchor Computer Inc. has formed Anchor Retail Solutions, a new company that offers list and data services specifically for retailers engaged in direct marketing. Chief operating officer Peg Kuman will serve as head of the new firm.

V12 Gains Access to More Mortgage Data For Lists

V12 Group has acquired Direct Marketing Associates (DMA), a mortgage data compiler, for undisclosed terms. Look for V12 to make more acquisitions in the near future to further expand its line of data products and services.

Agencies

GET Interactive Working on DR Product Placement Promotions

Several companies are reportedly in discussions with GET Interactive to introduce technology for direct response product placement promotions, which would be distributed as video content via the Internet and handheld communications devices.

Slower Growth Leads ValueVision to Cost Cutting Measures

ValueVision Media Inc. reported revenues increased 5% to $188 million for its first quarter ending May 5, compared to last year. However, its reported net income was $34.4 million, reflecting a net loss of $2.1 million compared to the same quarter last year

Agencies

Live From ACCM: Differentiate to Stay Ahead of the Curve

Marketers need to find a way to differentiate themselves. The key, said Bart Sichel, principal, McKinsey & Co, is to find a niche, whether in a positioning or tactical area.

Digital

Live From ACCM: Jupiter Says Online Penetration is Maxing Out

It’s happening any minute — that big surge of online shoppers we’ve all been waiting for. Right?

Not so fast.

People in the News

Barry C. Kohn has been appointed CFO at the print advertising and direct marketing services firm Vertis Communications. Kohn succeeds Steve Tremblay who has become senior vice president of corporate development. Kohn had previously been CFO at United Plastics Group.

Agencies