Author

Chief Marketer Staff

  • “Pirates” Booty: Record Number of Promotional Partners

    (Promo) Just one day after one of the summer’s hottest films premiered, marketers are moving ahead with promotions and tie-ins around The Walt Disney Co.’s “Pirates of the Caribbean: At World’s End.”

  • Digital

    A Few Words in Praise of Affiliate Marketing

    (Searchline) In the annals of love-hate relationships, search marketers and affiliates are right up there with the classic ambivalent couples: Hamlet and Ophelia, Han Solo and Princess Leia, or King Kong and Faye Wray.

  • Online Penetration Is Maxing Out

    (Direct) It’s happening any minute — that big surge of online shoppers we’ve all been waiting for. Right? Not so fast.

  • The “Voice of the Customer” Speaks

    (Multichannel Merchant) Do you know what it’s like to be in your customer’s shoes? As vice president of customer experience and the “voice of the customer” at financial services firm Credit Suisse, David McQuillen does,

  • Differentiate and Conquer

    (Multichannel Merchant) Monday’s Power Forum at the Annual Conference for Catalog and Multichannel Merchants (ACCM) tackled several provocative topics, including how multichannel merchants can compete with the Wal-Marts and Targets of the world.

  • Is Your Web Business in “Jeopardy”?

    E-commerce isn’t always fun and games. But consultant Amy Africa tried to make it so during a session at this year’s Annual Conference for Catalog and Multichannel Merchants (ACCM), staging her Tuesday afternoon session as an episode of game-show “Jeopardy!”, complete with contestants and buzzers.

  • Agencies

    Meet the Broker: Dave Nussbaum

    Today week we meet Dave Nussbaum, founder and president of Direct Network Inc., a DR agency that does list brokerage for National Golf Center, Affinity Group Inc. and its affiliate TL Enterprises, MBI and the Saturday Evening Post.

  • Listline e-Newsletter 05/24/07

    Personal Selling Power Inc. has assigned Edith Roman Associates and its
    affiliate ePostDirect Inc. to manage a list of subscribers to Selling
    Power. More than 170,000 postal and 50,000 e-mail addresses are
    available that target sales professionals and managers.

  • Agencies

    Bookspan Lays Off 280 as Part of Book Club Reorganization

    DirectGroup Bertelsmann has laid off 280 employees from its newly combined BMG Columbia House and Bookspan unit. While the cuts affected workers across both businesses, the bulk came from Bookspan.

  • Agencies

    Talbots Quarterly Income Plummets

    The Talbots Inc. posted net income of $5.2 million for the first quarter, a sharp drop from net income of $27.4 million in the prior year.